Nuveen launch invest like the future is watching campaign
New brand platform Invest Like the Future is Watching from agency Forsman & Bodenfors reflects the firm’s purpose.
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Celebrating a decade of client-centric success and global growth through the unification of 11 different brands and investment capabilities, Nuveen, the investment manager of TIAA, is introducing a new brand platform that articulates the firm’s core purpose: investing for future generations to thrive.
The new brand platform underscores our experience in adapting to the changing needs of investors through 125 years of market cycles. Additionally, it highlights our evolved suite of leading investment solutions and the firm’s uniquely diversified expertise in fixed income, equities, real estate, real assets and private capital.
“This campaign captures how Nuveen’s longstanding experience informs our accelerated evolution and perspective on the future. It is authentic to the core of our culture and our drive for excellence that’s rooted in optimism, confidence and a forward-thinking vision.” said Tara Giuliano, Chief Marketing Officer, Nuveen. “Reimagining the iconic Nuveen ‘N’ as a window illustrates the firm’s attributes of transparency, access and foresight while reinforcing the vision of our new tagline ‘Invest like the future is watching.’”
Credits
View on- Agency Forsman & Bodenfors/New York
- Production Company Academy/Los Angeles
- Director Sophia Ray
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Credits
View on- Agency Forsman & Bodenfors/New York
- Production Company Academy/Los Angeles
- Director Sophia Ray
- Executive Producer John Nguyen
- Editor Mark Potter
- Assistant Producer George Irizarry
- Head of Production Anne Lai
- Post Production Cosmo Street/New York
- VFX Electric Theatre Collective/USA
- Executive Producer Polly Durrance
- VFX Producer Sydney Levy
- Color Electric Theatre Collective/USA
- Colorist Luke Morrison
- Executive Producer Polly Durrance
- Color Producer Sydney Levy
- Audio Post Sound Lounge
- Audio Mixer Justin (Sal) Kooy
- Executive Producer Dana Villarreal
- Music The Hogan
- Music Supervisor Sean Hogan
- Music Supervisor Ludo Swaniker
- Production Services B2Y Productions
- Creative Director Claudette Martin
- Creative Director Sarah Anderson
- Associate Creative Director Liz Allemang
- Associate Creative Director Brittany Hall
- Senior Producer Laura Peguero
- Producer Megan Porche
- Production Designer Kristian Lekov
- DP Ben Todd
- VFX Supervisor Denis Reva
- VFX Lead Amy Smith
- VFX Supervisor Denis Reva
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Forsman & Bodenfors/New York
- Production Company Academy/Los Angeles
- Director Sophia Ray
- Executive Producer John Nguyen
- Editor Mark Potter
- Assistant Producer George Irizarry
- Head of Production Anne Lai
- Post Production Cosmo Street/New York
- VFX Electric Theatre Collective/USA
- Executive Producer Polly Durrance
- VFX Producer Sydney Levy
- Color Electric Theatre Collective/USA
- Colorist Luke Morrison
- Executive Producer Polly Durrance
- Color Producer Sydney Levy
- Audio Post Sound Lounge
- Audio Mixer Justin (Sal) Kooy
- Executive Producer Dana Villarreal
- Music The Hogan
- Music Supervisor Sean Hogan
- Music Supervisor Ludo Swaniker
- Production Services B2Y Productions
- Creative Director Claudette Martin
- Creative Director Sarah Anderson
- Associate Creative Director Liz Allemang
- Associate Creative Director Brittany Hall
- Senior Producer Laura Peguero
- Producer Megan Porche
- Production Designer Kristian Lekov
- DP Ben Todd
- VFX Supervisor Denis Reva
- VFX Lead Amy Smith
- VFX Supervisor Denis Reva
Nuveen manages an array of public and private assets for clients around the world and on behalf of parent company TIAA, one of the world’s largest institutional investors, a purpose-driven highly rated insurance company and a retirement provider. As a $1.3 trillion global asset manager, the firm has approximately 1,300 institutional clients in 32 countries and serves seven of the world’s 10 largest pension funds.
“In the last decade, we have established a truly unique platform of public and private investment capabilities across asset classes, partnered with clients to meet their investment objectives, and launched a global institutional client channel, all while maintaining competitive investment performance,” said Giuliano. “We are now in an exceptional position to extend our global business as a leading asset manager with world-class investment capabilities, distribution and product expertise.”
The Nuveen brand platform was developed in collaboration with global advertising agency Forsman & Bodenfors (F&B), a solutions-driven, creative collective that is part of the global marketing network, Stagwell.
To ensure that the new creative platform and visual identity would be meaningful with intended audiences, Nuveen and its agency conducted in-depth qualitative research across key markets, interviewing several hundred institutional investors, advisors and consultants in the U.S., the U.K., Japan and Germany.
“In our collaborative research, it became apparent that ‘Invest like the future is watching’ struck the right chord with Nuveen’s global client base,” said Julien Bissuel, F&B’s Chief Solutions Officer/Managing Director North America. “It was truly a pleasure to partner with the Nuveen team to reimagine the way their storied brand will reach audiences in a new way as they rise to the opportunities and challenges of the years ahead.”
