Work
CHRISTMAS 2025
Our LEGO Agency, Shanghai's new boyband is full of heart
Directed by Steven Chen, this infectiously enjoyable spot sees some brick-based creations sing their studs out.
)
Prev
Post
Next
Post
Credits
View on- Agency Our LEGO Agency Shanghai
- Production Company SGA
- Director Steven Chen
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Our LEGO Agency Shanghai
- Production Company SGA
- Director Steven Chen
- Creative Director Ken Lu
- Associate Creative Director Shuang Sun
- Senior Art Director Jace Wang
- Copywriter Berry Zhu
- Copywriter Momo Jiang
- Copywriter Lige Sun
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Our LEGO Agency Shanghai
- Production Company SGA
- Director Steven Chen
- Creative Director Ken Lu
- Associate Creative Director Shuang Sun
- Senior Art Director Jace Wang
- Copywriter Berry Zhu
- Copywriter Momo Jiang
- Copywriter Lige Sun
Part of the joy of LEGO building is seeing what characters can be built out of the familiar blocks, and that's a fact not lost on Our LEGO Agency, Shanghai in its Christmas spot for the brand.
Directed by Steven Chen through SGA, Heart Squad introduces us to a lovable gang of pop stars vibing on the click-clack-clack of their malauble abilities.
Leaning heavily into the play at the heart [pun intended] of the iconic toy, this charming number is a lovely festive addition.
