Theramed’s eau de no odour
The antibacterial toothpaste brand’s cheeky ad sends up fragrance marketing with that unmistakeable whiff of pretention.
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Credits
View on- Agency Antoni/Berlin
- Production Company Spingun Media
- Director Charley Stadler
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Unlock full credits and more with a shots membership
Credits
View on- Agency Antoni/Berlin
- Production Company Spingun Media
- Director Charley Stadler
- VFX/CGI Supercontinent
- Color Slaughterhouse
- Sound Fridge Audio
- Sound Engineer David Arnold / (Sound Designer)
- Executive Creative Director Matti Lietsch
- Executive Creative Director Johanna Schmidt
- Creative Director Lucca Cremer
- Senior Art Director Moritz Simons
- Producer Mark Rota
- Executive Producer Dan Teterin
- Executive Producer Torge Hill
- Producer David Locker
- Art Director Adrian Cristea
- DP Cezary Zacharewicz
- Editor Hannes Weishaupt
- Colorist Romola Davies
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Antoni/Berlin
- Production Company Spingun Media
- Director Charley Stadler
- VFX/CGI Supercontinent
- Color Slaughterhouse
- Sound Fridge Audio
- Sound Engineer David Arnold / (Sound Designer)
- Executive Creative Director Matti Lietsch
- Executive Creative Director Johanna Schmidt
- Creative Director Lucca Cremer
- Senior Art Director Moritz Simons
- Producer Mark Rota
- Executive Producer Dan Teterin
- Executive Producer Torge Hill
- Producer David Locker
- Art Director Adrian Cristea
- DP Cezary Zacharewicz
- Editor Hannes Weishaupt
- Colorist Romola Davies
Fancy VFX creating epic surreal landscapes, through which wander whispering supermodels; plenty of pouting; romance and floaty costumes; classy classical music – the tropes of the perfume ad are all there.
But there’s minty tasting twist in this campaign for Theramed by agency Antony Berlin, directed by Charlie Stadler through Spingun Media – turns out the message is all about ‘deodorant for the mouth’. A fresh breath of fresh air.
