PostNord Denmark is on time in latest campaign
Director Toke Blicher Møller ads pulse to logistics for PostNord.
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The new branding campaign for PostNord Denmark, directed by Toke Blicher Møller through Plotworks, celebrates the happiness when it all just clicks on time.
“We tell the story of the package, which is shot POV-style and real simple mixed with more traditional cinematography with a twist of different medias. I really liked the idea of weaving different styles together”, says Møller.
Developed by Drum CPH in close collaboration with PostNord, the campaign focuses on a simple aspect of our everyday life. The emotional satisfaction of receiving that thing that you just need. Delivered in just the right time and place; On time, by a brand that’s on time and relevant.
Credits
View on- Agency Drum CPH/Copenhagen
- Production Company Plotworks
- Director Toke Blicher Moller
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Credits
View on- Agency Drum CPH/Copenhagen
- Production Company Plotworks
- Director Toke Blicher Moller
- Editor Mikkel Hoff Andersen
- Sound Design Karsten Dines Johansen
- Art Director Sebastian Hartbol
- Senior Producer Astrid Hjort Bendixen
- Executive Producer Tim Resdal
- Producer Tina Blendstrup
- DP Jonas Berlin
- VFX Toke Blicher Moller
- Colorist Mariam Latif
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Credits
powered by- Agency Drum CPH/Copenhagen
- Production Company Plotworks
- Director Toke Blicher Moller
- Editor Mikkel Hoff Andersen
- Sound Design Karsten Dines Johansen
- Art Director Sebastian Hartbol
- Senior Producer Astrid Hjort Bendixen
- Executive Producer Tim Resdal
- Producer Tina Blendstrup
- DP Jonas Berlin
- VFX Toke Blicher Moller
- Colorist Mariam Latif
“One of the early tasks in the process was to make this style feel natural and an integrated part of the film and not just an idea. Tightly together with the agency and PostNord we tweaked the storytelling a bit and also worked on the pacing of each shot thoroughly, leading in and out of each other seamlessly, using music to build up and emphasising both reliability and joy. This hopefully comes clearly across in the high paced edit, music and storytelling”, concludes Møller.
“Demonstrating that PostNord is a forward-thinking and innovative company was our main goal with this campaign. PostNord is truly committed to staying ahead of the curve by offering digital solutions, flexible delivery options and continuously adapting to meet the evolving needs of the Danes”, states Mette Ringsted Andersen, Head of Marketing at PostNord Denmark.
