SHOE SHOW provides shoes for every beginning
Agency McKinney and SHOE SHOW, INC. celebrate the first steps of motherhood.
){kind=avatar}
As America’s largest independent, family-owned shoe retailer, SHOE SHOW, INC. has been walking alongside families since 1960.
Their latest work, Shoes For Every Beginning, is a continuation of their most recent brand campaign, Shoes for Every One, developed by creative and media AOR McKinney. The work showcases the important and special role shoes play in people's lives.
The :30 spot follows a young couple as they navigate life’s major milestones, from walking down the aisle to becoming first-time parents. The vignette captures how shoes aren’t just accessories, they’re emotional markers of time, support, transformation and memory.
Credits
View on- Agency McKinney/Durham
- Chief Creative Officer Lyle Yetman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McKinney/Durham
- Chief Creative Officer Lyle Yetman
In a category largely defined by product-driven messaging, SHOE SHOW, INC. is taking a different path, one rooted in emotional storytelling and real-life resonance. With a brand ethos built on affordability, access and service, the campaign further deepens the retailer’s commitment to championing “resourceful Americans,” celebrating real people and everyday moments and providing affordable shoes when they need them most.
The video-led campaign will run across Online Video, CTV and social throughout the spring season. McKinney and SHOE SHOW, INC.’s partnership began in 2021 and this is the second iteration of the Shoes For Every One campaign that launched in 2024.
