Prostate Cancer’s hero of the hour
The charity has launched The Unexpected Hero, a powerful new brand film from creative agency of record VCCP, continuing its It’s About Time brand platform.
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Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Nicole Pott
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Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Nicole Pott
- Executive Producer VCCP/London
- Producer Richard Guy
- Editing Final Cut/London
- Editor Alessandro Dordoni
- Post Production Selected Works
- Colorist Nielsan Bohl
- Audio Post Jungle Studios
- Sound Engineer Ben Leeves
- Executive Creative Director Jim Thornton
- Creative Emma Jackson
- Creative Aly Golani
- Agency Creative Producer Gaynor Goldring
- Post Producer Angie Broomfield
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Nicole Pott
- Executive Producer VCCP/London
- Producer Richard Guy
- Editing Final Cut/London
- Editor Alessandro Dordoni
- Post Production Selected Works
- Colorist Nielsan Bohl
- Audio Post Jungle Studios
- Sound Engineer Ben Leeves
- Executive Creative Director Jim Thornton
- Creative Emma Jackson
- Creative Aly Golani
- Agency Creative Producer Gaynor Goldring
- Post Producer Angie Broomfield
Directed by Nicole Pott through VCCP’s in-house studio Girl&Bear, this impactful new film from charity Prostate Cancer delivers an urgent rallying cry: it’s about time we stood up to the most diagnosed cancer in England.
Narrated by actor David Tennant and set to a soundtrack by alt-J, the spot follows 11-year-old Nikki as she races to protect her father from a threat he cannot see coming. Symbolising the role families and communities play in tackling the disease, the story highlights how everyone has a part to play, from helping men know their risk, to fundraising for research, to calling for systemic change.
Many of those involved in the production had personal connections to the disease, including nurse Michael Lewis from the West Midlands – himself successfully treated for prostate cancer – who makes a cameo appearance in the film.
