Ronald McDonald House puts families at the heart
A young girl and her family find community and comfort in the organisation's accommodation in DDB Chicago’s touching campaign.
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Credits
View on- Agency DDB/Chicago
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- Director Sara Dunlop
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Credits
View on- Agency DDB/Chicago
- Director Sara Dunlop
- Chief Creative Officer Colin Selikow
- Group Creative Director Katie Bero
- Group Creative Director Brian Culp
- Senior Art Director Lane Hedler
- Senior Copywriter Analisha Santini
- Executive Producer Rodrigo Palacios
- Executive Producer Becky Carrel
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Credits
powered by- Agency DDB/Chicago
- Director Sara Dunlop
- Chief Creative Officer Colin Selikow
- Group Creative Director Katie Bero
- Group Creative Director Brian Culp
- Senior Art Director Lane Hedler
- Senior Copywriter Analisha Santini
- Executive Producer Rodrigo Palacios
- Executive Producer Becky Carrel
In collaboration with DDB Chicago and Omnicom Production, Ronald McDonald House has unveiled this affecting spot directed by Sara Dunlop, drawing on the real experiences of families supported by the nonprofit.
Titled Family Stays, the trio of spots follows a young girl and her family as they journey across the country for her medical treatment. Through intimate, heartfelt moments, the films underscore the importance of keeping families together through challenging times.
Narrated through a letter written by a family who once stayed at the same Ronald McDonald House, the hero film conveys the strength of the community and the vital support the organisation provides.
