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Ruffian signs director Gilbert Trejo for US representation
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The son of actor Danny Trejo, he has been quietly building an impressive body of work across music and film.
Ruffian has added filmmaker Gilbert Trejo to its US roster, a signing that feels as instinctive as it does exciting.
Trejo, whose latest work is the striking new video for Jack White’s Archbishop Harold Holmes starring John C. Reilly, has quickly emerged as one of the most distinctive visual voices of his generation.
The Archbishop Harold Holmes video a surreal, soulful trip through memory, faith and showmanship, perfectly captures Trejo’s command of tone and texture. His filmmaking feels lived-in and cinematic, but never self-conscious. There’s an honesty to his eye, a pulse of danger, and a sense that every frame could collapse into chaos at any moment.
Trejo has been quietly building an impressive body of work across music and film. He’s directed Starcrawler’s Learn to Say Goodbye and Roadkill, both feral and visually slick slices of LA rock theatre, and the haunting Heartworms video Extraordinary Wings, a monochrome dreamscape that drifts between beauty and menace.
The son of actor Danny Trejo, he has forged a creative identity that is entirely his own, personal, cinematic, and deeply connected to culture. His work moves easily between the worlds of music, fashion, and film, always grounded by emotion and story.
By joining Ruffian, Trejo steps into a company that has long championed directors with distinct voices and visual swagger. It’s a natural fit, and one that promises to bring a new edge to Ruffian’s already formidable lineup.
