Therabody launch new spot from MullenLowe
Therabody Announces NBC’s On Brand with Jimmy Fallon season one winner Bianca Fernandez as Creative in Residence.
)
Therabody, the global wellness technology company and top brand in percussive massage guns, welcome NBC’s On Brand with Jimmy Fallon season one winner Bianca Fernandez as its first-ever Creative in Residence, following the show’s finale that aired October 31 on NBC.
NBC’s On Brand with Jimmy Fallon is NBC’s primetime creative competition series that puts 10 creatives with varying professional backgrounds to the test, challenging them to develop real campaigns for some of the world’s most recognised brands. Each week, contestants pitch their ideas to celebrity guests and brand leaders, with the winning concepts brought to life on air.
The finale episode featured Therabody Founder Dr. Jason Wersland and Chief Marketing Officer John Solomon alongside Fallon, Bozoma Saint John and special guest Josh Allen, Therabody’s first-ever Performance Advisor. Contestants were tasked with creating a unique campaign for the brand tied to its Theragun Sense, the only Theragun made specifically for stress relief. Fernandez’s concept was selected by Dr. Wersland and Solomon for its emotional depth, originality, and powerful connection to Therabody’s mission of helping every body move and feel better in daily life.
Credits
View on- Agency MullenLowe/Los Angeles
- Creative Lead Blanca Fernandez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency MullenLowe/Los Angeles
- Creative Lead Blanca Fernandez
In collaboration with MullenLowe, Therabody brought Fernandez's winning idea to life as a full commercial that premiered during NBC’s On Brand finale on October 31. The campaign celebrates the intersection of recovery, movement, and self-expression – themes that define Therabody’s approach to wellness and innovation.
“At Therabody, we’ve built our brand around real relationships and real stories,” said John Solomon, Chief Marketing Officer of Therabody. “Bianca’s creativity reflects the same authenticity and heart that have guided every partnership we’ve built, from Josh Allen’s role as our first Performance Advisor to Kendall Jenner, who was a true fan of the brand before becoming the face of our TheraFace Mask Glo launch. Bringing Bianca into the fold as a Creative in Residence is a continuation of that philosophy, empowering fresh voices to help shape how the world experiences Therabody.”
“Watching my idea come to life with the Therabody and MullenLowe teams was surreal,” said Fernandez. “It’s rare for a brand to collaborate this authentically. It shows how much Therabody values real storytelling.”
Fernandez’s appointment marks the latest chapter in Therabody’s marketing evolution, one defined by bold creativity, cultural credibility, and a commitment to partnerships that bridge innovation, wellness, and human connection.
