The holiday season starts at Macy’s
Directed by Madeline Clayton and produced by JOJX through MONO, the festive campaign captures the sensory magic of Thanksgiving and Christmas, from twinkling lights and joyful gatherings to the simple act of setting the table
Macy’s has launched its new holiday campaign, celebrating the festive spirit, family traditions, and the unmistakable magic of Thanksgiving and Christmas.
Directed by JOJX’s Madeline Clayton through MONO, the film invites audiences to embrace joy this season, from finding the perfect gift, dressing for a party, or preparing a table to welcome loved ones home.
Rooted in relatable, real-life moments, the campaign brings the textures, sounds, and emotions that define the holidays to life, creating an atmosphere that feels intimate and inspiring. From the rustle of wrapping paper to the clink of glasses and soft glow of candlelight, every detail reflects the shared nostalgia and excitement that makes Christmas so special.
Credits
View on- Agency Mono/Minneapolis
- Production Company JOJX
- Director Madeline Clayton
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Credits
View on- Agency Mono/Minneapolis
- Production Company JOJX
- Director Madeline Clayton
- Executive Producer Jamie Hoskins
- VFX Producer Carolyn Martin
- VFX Producer Simon Jensen
- Head of CG Jordan Carroll
- Final Mix/Sound Design HIGHBALL Audio Post
- Music Company Department of Music
- Senior Post Producer Topper Anton
- Executive Creative Director Katie Riddle
- Creative Director Shannon Murphy / (CD/AD)
- Associate Creative Director Meredith Oberg
- Copywriter Julia Couch
- HP Vera Kacurova
- Senior Producer Megan Huber
- Line Producer Francesco Raffo
- Production Designer Miranda Lorenz
- Executive Producer Jackson Morton
- Executive Producer Joe Care
- Executive Producer Sevasti Buford
- Executive Producer Harry Joseph
- DP Andrew Yuyi Truong
- Editorial Final Cut/Los Angeles
- Editor Jim Helton
- Sr. Producer Wade Weliever
- Executive Producer Sarah Roebuck
- VFX/Finishing Framestore/Los Angeles
- Color Company Company 3/Los Angeles
- Colorist Matthieu Toullet
- Sr. Producer Edwin Elkington
- Audio Mixer John Lukas
- Co-founder Michael Freeman
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Credits
powered by- Agency Mono/Minneapolis
- Production Company JOJX
- Director Madeline Clayton
- Executive Producer Jamie Hoskins
- VFX Producer Carolyn Martin
- VFX Producer Simon Jensen
- Head of CG Jordan Carroll
- Final Mix/Sound Design HIGHBALL Audio Post
- Music Company Department of Music
- Senior Post Producer Topper Anton
- Executive Creative Director Katie Riddle
- Creative Director Shannon Murphy / (CD/AD)
- Associate Creative Director Meredith Oberg
- Copywriter Julia Couch
- HP Vera Kacurova
- Senior Producer Megan Huber
- Line Producer Francesco Raffo
- Production Designer Miranda Lorenz
- Executive Producer Jackson Morton
- Executive Producer Joe Care
- Executive Producer Sevasti Buford
- Executive Producer Harry Joseph
- DP Andrew Yuyi Truong
- Editorial Final Cut/Los Angeles
- Editor Jim Helton
- Sr. Producer Wade Weliever
- Executive Producer Sarah Roebuck
- VFX/Finishing Framestore/Los Angeles
- Color Company Company 3/Los Angeles
- Colorist Matthieu Toullet
- Sr. Producer Edwin Elkington
- Audio Mixer John Lukas
- Co-founder Michael Freeman
“Macy’s Holiday campaign was an exercise in evoking nostalgia, from the Thanksgiving parade to the anticipation of hosting Christmas dinner with chosen family,” says Clayton.
“I wanted these spots to have a feeling of remembering. It’s an impressionable time of year and these films strive to ignite joy, togetherness and connection. A reminder for why this time of year can be really special for people.”
Produced in collaboration with JOJX and Macy’s internal brand team, the film positions Macy’s as the go-to destination for everything this Christmas.