Rust-Oleum nose its customers
Canadian agency AndSo and production company The Deli join forces on this simple yet hilariously effective spot for the brand's line of low-odour paints.
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Credits
View on- Agency AndSo/Toronto
- Production Company The Deli
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Credits
View on- Agency AndSo/Toronto
- Production Company The Deli
- Editing Saints Editorial
- VFX Darling VFX
- Color Darling VFX
- Audio TA2 Sound + Music
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AndSo/Toronto
- Production Company The Deli
- Editing Saints Editorial
- VFX Darling VFX
- Color Darling VFX
- Audio TA2 Sound + Music
Some concepts are so perfectly simple they simply aren't to be sniffed at, and such is the case for Toronto-based agency AndSo's joyfully silly idea for Rust-Oleum.
Featuring an unconventional customer with a unique look, The Nose balances its absurd concept with a very straightforward bit of messaging: simple DIY that's not harsh on the nasal passage.
Shot through The Deli, with a terrific costume from Gaslight FX Studio, this is a schnozz we hope runs and runs.
“The paint is called ‘Low Odour’ which could be the most descriptive product name in history,” commented Jake Bogoch, AndSo partner and creative director. “It was begging for a simple idea, but something that still felt very Rust-Oleum, which is a hard left turn from the rest of the DIY category."
“This is an idea that goes way beyond TV, so we couldn’t just build a prop,” explained Cynthia Heyd, executive producer at The Deli. “It was an investment in an object that endures so it can be deployed elsewhere as needed.”
“The nose is not a mascot but a regular guy with a chore to do,” added Bogoch. “We established clear rules around his character. Since it’s such a quirky visual, we carefully made every other detail mundane. It’s a plain story with no music, a very bored-sounding voice over, and wildly long super to close it out.
“We found ourselves having ridiculous conversations about how big a pore should be, and if the actor’s legs should go through the nostrils or not."
