Samsung watches over your sleep
The tech brand continues its ongoing ‘Train your sleep’ campaign with a compelling film about a man driven batty by insomnia trying to learn to improve his slumber.
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Credits
View on- Agency Cheil Worldwide/Gurgaon
- Production Company 42 Branded
- Director Saman Kesh
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Credits
View on- Agency Cheil Worldwide/Gurgaon
- Production Company 42 Branded
- Director Saman Kesh
- Colour Electric Theatre Collective
- Sound Design 80sound
- Executive Producer Matthew Marquis
- Executive Producer Clancie Lee Brennan
- Producer Trent Simpson
- DP Andreas Johannessen
- Editor Emma Blackman
- Colour Producer George Blomiley
- Colourist Luke Morrison
- Sound Designer Aaron Taffel
- Producer Fred Turchetti | THAILAND
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Cheil Worldwide/Gurgaon
- Production Company 42 Branded
- Director Saman Kesh
- Colour Electric Theatre Collective
- Sound Design 80sound
- Executive Producer Matthew Marquis
- Executive Producer Clancie Lee Brennan
- Producer Trent Simpson
- DP Andreas Johannessen
- Editor Emma Blackman
- Colour Producer George Blomiley
- Colourist Luke Morrison
- Sound Designer Aaron Taffel
- Producer Fred Turchetti | THAILAND
In May, Samsung launched an innovative immersive sleep-tracking experiment promoting the Galaxy Ring, a smart ring that monitors various health and wellness metrics and generated an avator 'sleep self' for users.
Created by Chiel Worldwide/Gurgaon, this latest campaign promotes the Galaxy Watch’s sleep tracking tech and Health app's coaching program with a moving spot directed by Saman Kesh and produced by 42 Branded and Golden LA.
Brilliantly capturing the nerve-shredding horror that is going out into the world after a wakeful night, the film is powered by a sharp, poetic script that describes the poor sleeper’s drive to “become a normal person”, ie a well-rested one. It follows his watch’s coaching to eat better, exercise more, shun the caffeine and generally transform his life by learning how to optimise his chances of getting in those vital zeds.
