SCHROM x Yacht Club welcomes directing duo B&b to its roster

Signing to SCHROM x Yacht Club, Ben Webber and Britta McPherson, who are united as B&b, bring a distinct blend of photoreal CGI and cinematic sensibility to their work, transforming everyday products into vibrant, visually captivating tabletop narratives.

“Like B&b, we founded our company having worked in all aspects of production and post – and apply that experience and care to every collaboration. The same is true for Ben and Britta’s work ethic; they really love what they do and demonstrate the highest level of commitment to making sure the outcome is outstanding,” says Partner/Head of Post Zach Law. “There are so many opportunities to bring taste appeal to life through their craft and creativity, and it feels like the perfect partnership.”

“I’m really excited to expand our creative offerings in a way that builds on what we do best,” adds Joe DePasquale, Partner/EP. “Our team and in-house capabilities are already set up to deliver top-tier practical production and post for food and beverage—across both tabletop and live action. With B&b joining the team, we can now bring that same level of craft and creativity to CGI food and bev as well.”

Ben and Britta met on a film set and immediately felt a creative kinship that has blossomed into a partnership in life and art. Ben, a self-described tech obsessive, had quietly been studying 3D tools for years, while Britta was working in photography and design. Blending technical knowledge with creative instincts, the two quickly discovered that their styles meshed effortlessly,with taste-making results.

Today, they are known for photoreal content that apply cinematic aesthetics to lovingly designed animations for projects that feel dynamic, expressive, and full of life. Among their collaborations are campaigns and spots for top consumer brands such as Starbucks, Poppi, Bud Light, and Coors. Just as important, B&b prioritize the humanity behind every project, valuing collaboration, kindness and a sense of shared purpose with everyone they work
with. This was a key factor in the alliance with SCHROM x Yacht Club.