TfL says stand up, don’t stand by
Transport for London (TfL) launches a new campaign that encourages Londoners to tackle hate crime together.
)
Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Edem Kelman
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Edem Kelman
- Production Co. My Accomplice
- Producer Jamie Clark
- Editing Final Cut/London
- Post Producer Nikki Porter
- Editor Lucy Berry
- Post Production Electric Theatre Collective
- Post Producer Oliver Whitworth
- Post Producer Mikael Nakkas
- Colorist Andi Haw Shuan Chu
- Creative Director Zoe Stock
- Creative Katy Stanage
- Creative Alice Goodrich
- Creative Alice Marani
- Producer Simon Plant
- Producer Izzy Graham
- Producer Richard Guy
- Producer Phoebe Hazzan
- Producer Jess Cross
- Producer Saskia Chambers
- DP Jermaine Edwards
- Sound Engineer Michael Biggs
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Edem Kelman
- Production Co. My Accomplice
- Producer Jamie Clark
- Editing Final Cut/London
- Post Producer Nikki Porter
- Editor Lucy Berry
- Post Production Electric Theatre Collective
- Post Producer Oliver Whitworth
- Post Producer Mikael Nakkas
- Colorist Andi Haw Shuan Chu
- Creative Director Zoe Stock
- Creative Katy Stanage
- Creative Alice Goodrich
- Creative Alice Marani
- Producer Simon Plant
- Producer Izzy Graham
- Producer Richard Guy
- Producer Phoebe Hazzan
- Producer Jess Cross
- Producer Saskia Chambers
- DP Jermaine Edwards
- Sound Engineer Michael Biggs
Created by VCCP, the Act Like a Friend campaign aims to empower passengers to safely intervene when they witness abuse, hate crime or sexual harassment while travelling around the city.
Launching during National Hate Crime Awareness Week (11-18 October) it features a hero film directed by Edem Kelman, with My Accomplice and VCCP’s content studio Girl&Bear producing.
At the heart of the compelling film is the behavioural insight that while witnessing aggression, many Londoners want to help but aren’t always sure how to. Research showed that people often feel paralysed and unsure how or if they should get involved. This campaign suggests easy, intuitive ways active bystanders can defuse the situation by supporting the victim, rather than confronting the perpetrator - whether that's pretending to already know the victim, starting up a friendly conversation with them, or simply asking them if they are okay.
