TyC Sports' man in the middle
As the most popular sport in the world, football has millions of fans spread across thousands of teams... but the focus of fandom in this TyC spot isn't a team, but the referees.
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Credits
View on- Agency Mercado McCann/Buenos Aires
- Production Company Welcome Content
- Director Luciano Podcaminsky
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Credits
View on- Agency Mercado McCann/Buenos Aires
- Production Company Welcome Content
- Director Luciano Podcaminsky
- Chief Creative Officer Nicolas Massimino
- Executive Creative Director Cristian Tarzi
- Executive Creative Director Manuel Scher
- Creative Director Camila Potap
- Creative Director Santiago Albe
- Head of Production (HP) Agustin Borgognoni
- Producer Carolina Garcia Dias
- Executive Producer Sebastian Schor
- Chief of Production Romina Salem
- Art Director Daniela Podcaminsky
- DP Faustino Garcia Zamora
- VFX Lautaro Azcuy
- Colorist Daniel Carrizo
- Audio Mixer Lucho Grispino
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Credits
powered by- Agency Mercado McCann/Buenos Aires
- Production Company Welcome Content
- Director Luciano Podcaminsky
- Chief Creative Officer Nicolas Massimino
- Executive Creative Director Cristian Tarzi
- Executive Creative Director Manuel Scher
- Creative Director Camila Potap
- Creative Director Santiago Albe
- Head of Production (HP) Agustin Borgognoni
- Producer Carolina Garcia Dias
- Executive Producer Sebastian Schor
- Chief of Production Romina Salem
- Art Director Daniela Podcaminsky
- DP Faustino Garcia Zamora
- VFX Lautaro Azcuy
- Colorist Daniel Carrizo
- Audio Mixer Lucho Grispino
Slavishly following your team around the country isn't too unusual; football fans are a notoriously tribal bunch.
But, usually, the referee - those yellow (formerly black) clad men in the middle - are the focus of most people's anger. Not so in this new spot for Argentine sports channel TyC Sports, which introduces us to a man whose obsession is not with the teams, but with the referees.
Created by Mercado McCann Buenos Aires and directed by directing duo Welcome [Luciano Podcaminsky and Sebastian Schor] through Welcome Content, the two-minute spot is a faux-documentary which shows us our official obsessed hero and the lengths to which he goes to fly the flag - sometimes literally - for his heroes. We also hear from his parents who are perplexed at this behaviour as their son lists his favourite refs, shows off his framed referee shirts and lets off black flares.
