Voices of Alzheimer’s bold move
Charitable foundation Voices of Alzheimer’s has released a new animated campaign which highlights the importance of early testing to combat the disease.
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Credits
View on- Agency McKinney/Durham
- Production Company CYLNDR (In-House at McKinney/Durham)
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Credits
View on- Agency McKinney/Durham
- Production Company CYLNDR (In-House at McKinney/Durham)
- Production Co. Aardman Nathan Love
- Creative Director Julianna Strong
- Creative Director Stefanie Gunning
- Creative Director Lev Sloujitel
- Copywriter Will Engebretson
- Director of Production Pierre Roache
- Director of Production Kara O’Halloran
- Managing Director Sylvain Tron
- Creative Director Carlos Lascano
- Producer Jesselee Kahaloa
- Executive Producer/Managing Director Derrick Huang
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McKinney/Durham
- Production Company CYLNDR (In-House at McKinney/Durham)
- Production Co. Aardman Nathan Love
- Creative Director Julianna Strong
- Creative Director Stefanie Gunning
- Creative Director Lev Sloujitel
- Copywriter Will Engebretson
- Director of Production Pierre Roache
- Director of Production Kara O’Halloran
- Managing Director Sylvain Tron
- Creative Director Carlos Lascano
- Producer Jesselee Kahaloa
- Executive Producer/Managing Director Derrick Huang
A new campaign from McKinney for charitable foundation Voices of Alzheimer’s, which has partnered with the VoA Foundation, is a powerful, animated film highlighting the importance of early testing to combat Alzheimer’s disease.
The campaign follows a recent study exploring how early detection of the disease and other dementias can improve outcomes for those affected.
The new campaign, titled Check, Mate, ands produced by CYLNDR Studios, McKinney's in-house production arm, and Nathan Love, tells the story of two friends and chess buddies whose bond is tested as cognitive decline begins to erode their shared memories. The campaign captures the emotional toll of memory loss through mixed-media animation.
Check, Mate was created pro bono to encourage those over the age of 65 to undergo regular baseline cognitive screenings and debuted yesterday [September 21], on World Alzheimer’s Day.
