adidas Originals’ invisible threads
In newcycle’s stylish film for the sportswear brand's new trainer collab, Argentine producer Bizarrap roams his hometown unseen except for his adidas gear.
Credits
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Credits
View on- Production Company newcycle
- Director Stillz
- Talent Lamine Yamal
- Talent Damon Albarn
- Talent Bizarrap (BZRP)
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Credits
powered by- Production Company newcycle
- Director Stillz
- Talent Lamine Yamal
- Talent Damon Albarn
- Talent Bizarrap (BZRP)
A longtime member of the adidas Originals universe, production company newcycle has unveiled this effortlessly cool campaign for the sportswear brand’s Forum2000 x BZRP collab with Argentine record producer Bizarrap.
Connecting the dots between fashion, music and culture, the film directed by Stillz follows a laid-back day in the life of producer from the moment he rolls out of bed and slips on his trendy trainers.
Only perceivable to the outside world through his floating adidas garments, Bizarrap struts through the streets of his hometown Haedo, absorbing its many sources of creative inspiration to the iconic sound of Gorillaz' track DARE, with celebrity appearances from Lamine Yamal and Damon Albarn.