Leo Thailand finds the STING in quick tales
Some speedy workers upset their colleagues in this series of viral spoofs for the energy drink.
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Credits
View on- Agency The Leo Burnett Group Thailand
- Production Company Player 2
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Credits
View on- Agency The Leo Burnett Group Thailand
- Production Company Player 2
- Executive Creative Director Titipun Tubthong
- Creative Director Kaiwan Teanngam
- Associate Creative Director Nutthawut Amkamsong
- Art Director Sutprasert Juntabua
- Copywriter Naravit Hongsamut
- Design Director Patsanun Jeenanat
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Credits
powered by- Agency The Leo Burnett Group Thailand
- Production Company Player 2
- Executive Creative Director Titipun Tubthong
- Creative Director Kaiwan Teanngam
- Associate Creative Director Nutthawut Amkamsong
- Art Director Sutprasert Juntabua
- Copywriter Naravit Hongsamut
- Design Director Patsanun Jeenanat
There's always one in the office - the high-flyer who whips through their work faster than most can even take off their coats.
Well, according to Leo Thailand in this hilarious series of spots, It Must Be STING.
“Thailand’s energy drink market is fiercely loyal to legacy brands," explains Yutana Jitcharoongphorn, Chief Marketing Officer at Suntory PepsiCo Beverage (Thailand), "so STING had to do more than show up – it had to own these split-second moments to help people see that STING means energy.”
“We took inspiration from internet memes by creating fast, fun and super-short videos, each only six seconds long," Nutthawut Amkamsong, Associate Creative Director, Leo Thailand, added. "Perfect for Gen Z attention spans, but long enough to make the product unforgettable. Whenever you see speed and fun like this, it must be STING.”
With some seriously impressive specimens, plus brilliant reactions from their fellow workers, these micro-films get to the point hard and fast.
