KFC cooks up some stranger wings
Prod Co's Nick Roney takes the chicken chain to Hawkins in this fun tie-in with Stranger Things, through Mother.
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Credits
View on- Agency Mother/London
- Production Company ProdCo/London
- Director Nick Roney
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Credits
View on- Agency Mother/London
- Production Company ProdCo/London
- Director Nick Roney
- Editing tenthree
- Post Production Black Kite Studios
- Sound King Lear Music & Sound
- Music Mr Pape
- Production Service Icon Films/Bulgaria
- Production Service Compass Rose
- Executive Producer Ella Toal-Gangar
- Head of Production Sam Levene
- Producer Tomas Smrcek
- Production Manager Reba Gaynor
- Production Designer Henry Boraros
- DP Ben Fordesman
- Editor Sam Bould
- Executive Producer Sophie Honour
- Executive Creative Director Adam Crocker
- 3D VFX Lead Andrew Bartholomew
- Executive Producer Tamara Mennell
- Colorist Tom Mangham
- Sound Designer Jack Sedgwick
- Sound Designer Ned Sisson
- Producer Beba Yordanova
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/London
- Production Company ProdCo/London
- Director Nick Roney
- Editing tenthree
- Post Production Black Kite Studios
- Sound King Lear Music & Sound
- Music Mr Pape
- Production Service Icon Films/Bulgaria
- Production Service Compass Rose
- Executive Producer Ella Toal-Gangar
- Head of Production Sam Levene
- Producer Tomas Smrcek
- Production Manager Reba Gaynor
- Production Designer Henry Boraros
- DP Ben Fordesman
- Editor Sam Bould
- Executive Producer Sophie Honour
- Executive Creative Director Adam Crocker
- 3D VFX Lead Andrew Bartholomew
- Executive Producer Tamara Mennell
- Colorist Tom Mangham
- Sound Designer Jack Sedgwick
- Sound Designer Ned Sisson
- Producer Beba Yordanova
As if the fictional town of Hawkins, home of Stranger Things, didn't have enough to worry about with government conspiracies, missing children, and a flaming portal to the Upside Down, it also really struggles with its to-go fried chicken.
Taking the setting and tone of the Netflix smash for the latest in the Mother BELIEVE campaign, KFC is rebranding as Hawkins Fried Chicken and sending a bunch of BMX bandits out to feed the masses; using the ubiquitous 80s teen power of bike stunts to avoid (almost) all peril.
Directed by Prod Co's Nick Roney, who milks the show's vide and look in stylish fashion, this match-cut, floating camera partnership nails the brief and delivers.
The campaign continues in UK restaurants, where 'Hawkins Fried Chicken' serves up a limited-edition Stranger Things Burger (featuring a rift-red bun and secret sauce inspired by the show) and Stranger Wings.
“The Hawkins KFC may be Upside Down, but that doesn't stop Hawkins Fried Chicken getting chicken to its residents," explains Kate Tipper, Marketing Director at KFC UKI. "KFC and Stranger Things fans know that when you have an obsession, you’ll stop at nothing for it. It’s this obsessive nature that makes this collaboration a perfect match, placing KFC authentically at the heart of the Stranger Things world.”
"The best brand collaborations identify genuine thematic overlap, not just audience demographics," adds Tomas Coleman & Derek Man Lui at Mother. "The Stranger Things kids' unwavering belief in protecting Hawkins mirrors BELIEVE perfectly. We've created a partnership that pulls fans into Hawkins while reinforcing KFC's brand truth - demonstrating how entertainment partnerships can drive meaningful brand work, not just awareness."
