Airwallex's new campaign is simply smashing
Directed by Gustav Bondeson and produced by Photoplay, the campaign sees antiquated annoyances destroyed in spectacular fashion.
Credits
View on- Agency Special Group/Sydney
- Production Company Photoplay
- Director Gustav Bondeson
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Special Group/Sydney
- Production Company Photoplay
- Director Gustav Bondeson
- Executive Producer Oliver Lawrance
- Editor Simon Ponten
- Colorist Didrik Brathen
- Music/Sound Design Sonar Music
- Production Services Grandma/Lithuania
- Chief Creative Officer Tom Martin
- Chief Creative Officer Julian Schreiber
- Group Creative Director Sian Binder
- Group Creative Director Lea Egan
- Senior Producer Alyce Guy
- Senior Producer Stacey Szabo
- Production Designer Sigita Simkunaite
- Producer Linas Pozera
- Line Producer Brendan Lee
- DP Sara Dehlin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Special Group/Sydney
- Production Company Photoplay
- Director Gustav Bondeson
- Executive Producer Oliver Lawrance
- Editor Simon Ponten
- Colorist Didrik Brathen
- Music/Sound Design Sonar Music
- Production Services Grandma/Lithuania
- Chief Creative Officer Tom Martin
- Chief Creative Officer Julian Schreiber
- Group Creative Director Sian Binder
- Group Creative Director Lea Egan
- Senior Producer Alyce Guy
- Senior Producer Stacey Szabo
- Production Designer Sigita Simkunaite
- Producer Linas Pozera
- Line Producer Brendan Lee
- DP Sara Dehlin
Ad campaigns don't always need bells and whistles to make an impact - sometimes they just need to make their point with a bang... and independent creative agency Special has certainly taken that to heart for Airwallex.
Titled Future of Finance, the campaign sees outdated financial processes and tools lose a smashing, crushing battle with heavy machinery.
Knowing exactly what we're here for [i.e. stuff getting whalloped], Photoplay's Gustav Bondeson provides exactly that, keeping the frame unfussy and focused on some wonderful carnage.
Andrew Balint, vice president of marketing at Airwallex, APAC, said, “Airwallex isn’t simply redefining finance, we’re reimagining it from the ground up. Our infrastructure and software combine advanced AI smarts with world-class technology to deliver a next-generation global financial operating system.
Dave Hartmann, strategy partner at Special, said, “We’ve had so much fun building this new partnership with the excellent Airwallex team. From the start, we tasked ourselves with creating work that felt anti-category - bold, distinctive and proudly un-finance.”