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The AI creation platform launches its first-ever AI generated brand film exploring the essence of human innovation.
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Credits
View on- Agency Gus/New York
- Production Company Rabbit Hole Films
- Director Blair Vermette
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Credits
View on- Agency Gus/New York
- Production Company Rabbit Hole Films
- Director Blair Vermette
- Executive Creative Director Graham Douglas
- Executive Creative Director Spencer Lavallee
- Executive Producer Sam Pasquesi
- Creative Director Sidney Rogers
- Creative Director Steven Williams
- Post Producer Molly Burke / (Executive Producer)
- Colorist Owain Parri
- Sound Designer & Audio Mixer Eric Hoffman
- Composer Niklas Paschburg
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Gus/New York
- Production Company Rabbit Hole Films
- Director Blair Vermette
- Executive Creative Director Graham Douglas
- Executive Creative Director Spencer Lavallee
- Executive Producer Sam Pasquesi
- Creative Director Sidney Rogers
- Creative Director Steven Williams
- Post Producer Molly Burke / (Executive Producer)
- Colorist Owain Parri
- Sound Designer & Audio Mixer Eric Hoffman
- Composer Niklas Paschburg
This cinematic ad created in partnership with indie New York-based agency Gus and AI director Blair Vermette, is testament to what happens when human creativity leads and AI follows.
Produced by Rabbit Hole Films and titled The Spark, it features visionaries from Marie Curie to The Wright Brothers and Michelangelo, depicting the origins of ideas that have led to great works of art and science.
Crafted over the course of two months using a wide range of AI tools the result is a visually rich film that asserts how human ambition and invention has always been about someone with a concept making the decision to act on it.
“This film is a great example of how production is being reimagined in the age of AI,” said Spencer LaVallee, co-founder and creative lead at Gus. “We approached AI not as a shortcut, but as part of a highly intentional creative process.”
