Apple’s coolest tech yet

What have the surrealists ever given us? Well, lobster telephones, melting clocks, unfeasible architecture and other such essentials of modern life. 

Now, thanks to director Andreas Nilsson applying his expert, fine-art led eye for oddities, and the vision of DP Lasse Frank, this cracking film for Apple introduces another remarkable surreal image, an extra long piano that fetches up in a desert redolent of one of Salvador Dali’s potty landscapes. 

Created by TBWA Media Arts Lab and produced by Biscuit Filmworks/USA, the campaign celebrates the new Apple-designed vapour chamber — a breakthrough in thermal design that moves heat away from the A19 Pro chip, greatly expanding its power and battery life. 

All of which is symbolised by an unstoppable runner smashing through unfeasible architecture while single-handedly solving a rubik's cube. Nice.