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Doritos x Stranger Things – Crispier, More Dangerous (Más crujientes, más molestos)

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Spanish agency PS21 Madrid has created this spot for Doritos which pits some scared but hungry kids against Stranger Things' Demogorgon.

Hiding out in a shop, a trio of teens try to escape the advancing monster but are distracted by a bag of Doritios – and not just any Doritos, but a clash of Pepperoni Pizza and Cool Ranch flavour. They plan to use the incredible crunchiness of the savoury snacks to distract the Demogorgon... but who has the honour of making that sacrifice and, therefore, chomping on the tasty treat?

The spot is directed by Juan Piczman through Lee Films, with Piczman being represented in London by BOLD, and the 60-second spot blends tension, nostalgia and humour, while nailing the show’s eerie, synth-soaked atmosphere.  

“It’s not every day your biggest problem is deciding whether to run or keep eating,” says Piczman. “This spot was about taking that classic Doritos crunch and turning it into a cinematic moment of peril with a wink.”

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