Stranger Things have happened, says Doritos
Doritos and Netflix's hit show Stranger Things combine in this new spot that pits the Demogorgon against some scared - but hungry - kids.
Credits
View on- Agency PS21/Madrid
- Production Company Lee Films
- Director Juan Piczman
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Credits
View on- Agency PS21/Madrid
- Production Company Lee Films
- Director Juan Piczman
- Post Production Absolute Post
- Executive Producer Kayleigh Dugdale
- Producer Teddie Hanifan
- VFX Supervisor Dan Lorenzini
- Sound Design & Mix Bark Soho
- Creative Lead Ted Knight
- Creative Producer Lydia Mbala
- Chief Creative Officer Matt Watson
- Senior Creative Lauren Kennington
- Senior Copywriter Julia Mortimore
- Design Director Ade Hopkins
- Senior Designer Monica Presti
- Executive Producer Carmen De Witt
- Colorist Philip Louis Hambi
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Credits
powered by- Agency PS21/Madrid
- Production Company Lee Films
- Director Juan Piczman
- Post Production Absolute Post
- Executive Producer Kayleigh Dugdale
- Producer Teddie Hanifan
- VFX Supervisor Dan Lorenzini
- Sound Design & Mix Bark Soho
- Creative Lead Ted Knight
- Creative Producer Lydia Mbala
- Chief Creative Officer Matt Watson
- Senior Creative Lauren Kennington
- Senior Copywriter Julia Mortimore
- Design Director Ade Hopkins
- Senior Designer Monica Presti
- Executive Producer Carmen De Witt
- Colorist Philip Louis Hambi
Spanish agency PS21 Madrid has created this spot for Doritos which pits some scared but hungry kids against Stranger Things' Demogorgon.
Hiding out in a shop, a trio of teens try to escape the advancing monster but are distracted by a bag of Doritios – and not just any Doritos, but a clash of Pepperoni Pizza and Cool Ranch flavour. They plan to use the incredible crunchiness of the savoury snacks to distract the Demogorgon... but who has the honour of making that sacrifice and, therefore, chomping on the tasty treat?
The spot is directed by Juan Piczman through Lee Films, with Piczman being represented in London by BOLD, and the 60-second spot blends tension, nostalgia and humour, while nailing the show’s eerie, synth-soaked atmosphere.
“It’s not every day your biggest problem is deciding whether to run or keep eating,” says Piczman. “This spot was about taking that classic Doritos crunch and turning it into a cinematic moment of peril with a wink.”