David Bartels' advertising anecdotes
You may not know the name, but you'll definitely recognise some of the work, as this short documentary tells us the fascinating story of art director David Bartels.
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Credits
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- Production Company Retriever
- Director Noah Readhead
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Credits
View on- Production Company Retriever
- Director Noah Readhead
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Retriever
- Director Noah Readhead
Executive produced by legendary graphic designer David Carson, this new short documentary tells the story of advertising art director, David Bartels.
While the name might not ring a bell, Bartels' work, especially the iconic Joe Camel brand mascot for Camel cigarettes, certainly will.
The ten-minute film highlights Bartels' incredible, 50-year career as he relays a short summary of his working life. The documentary is interspersed with Monty Python-esque animation sequences as Bartels talks of the agencies he's worked with, the creative partners he's had - including teen-film titan, John Hughes - and the projects he's undertaken.
He discusses a unrealised project with Andy Warhol and an early meeting at Studio 54, the birth and politically-enforced death of Joe Camel, and the fact that, across a long and successful career, he's enjoyed "about 80 per cent of it".
Directed by Noah Readhead through Retriever, the film is a brilliantly made, incredibly interesting foray into a career worth talking about.
