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Erste Bank – Believe In Yourself

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This moving spot from Austrian banking company Erste Bank, created by Jung von Matt/Donau and directed by Daniel&Szymon through Zauberberg Productions, traces the bond between a father and son through his entire childhood.  

Set within one single room – the young boy’s childhood bedroom - the moving story, titled Believe In Yourself, seamlessly transitions between memorable, heartwarming, sometimes turbulent moments from different eras of their relationship.  

The cinematic scenes are voiced by a warm, guiding male voice, which we assume belongs to the father, before the rug is pulled to reveal that the seemingly wise and parental advice is in fact the son addressing his dad.  

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