Smith & Foulkes break more than circuits in new Schneider Electric spot
Adorably anthropomorphising a simple safety switch, the Riff Raff directing team give us a snapshot of lifelong dependency.
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Credits
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- Production Company Riff Raff
- Director Smith & Foulkes
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Credits
View on- Production Company Riff Raff
- Director Smith & Foulkes
- Animation Mathematic
- Music Siren/London
- Executive Producer Tracey Cooper
- Executive Creative Producer Rebecca Rice
- Line Producer Claire English
- Composer Alex Baranowski
- Music Producer Sian Rogers
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Credits
powered by- Production Company Riff Raff
- Director Smith & Foulkes
- Animation Mathematic
- Music Siren/London
- Executive Producer Tracey Cooper
- Executive Creative Producer Rebecca Rice
- Line Producer Claire English
- Composer Alex Baranowski
- Music Producer Sian Rogers
The words 'adorable' and 'circuit breaker' don't often belong together, but with animation masters like Smith & Foulkes at the helm, even under-stair appliances can cuten.
Expressing the extended lifecycle of a Schneider Electric breaker through tearjerking animation (again, not anything we expected), 100 Years tells the story of a tiny trip switch that just wants to feel loved.
Filled with the Riff Raffdirectors' uncanny ability for find heart, as well as delighting with its gorgeous hand-drawn aesthetic, this charming spot is an unexpected delight.
