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Generation Gaza – The Lost Generation

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As tragedy unfolds in real time before our eyes, audiences are at risk of becoming desensitised. 

In an attempt to depict the unbearable tension between resilience and despair that Palestinians are facing, charity brand Generation Gaza has released a two-minute film The Lost Generation, directed by Ferhat Gurini and produced by Bacon.

Generation Gaza has created a loyal following through their Palestinian football jerseys (and other items) being sold with proceeds going directly to humanitarian aid on the ground in Palestine. With the new film, they momentarily shift their focus from clothing.

The director commented: “The film tries to capture a form of resilience that does not stem from hope but from the absence of an alternative. It is not heroic. It is not optimistic. It is silent, stubborn and painful."

The spot follows a lonely wanderer in a desert reckoning with personal loss in a void between dream and reality. Made from a mix of new and archival footage, the film is inspired by the harrowing viral interview with the brother of Shaaban al-Dalou who burned alive in his tent during an airstrike in 2024.

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