SBS's newest member really goes there
The Aussie broadcaster tackles a variety of genres in this bold and ballsy campaign from Droga5 and Damien Shatford.
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Credits
View on- Agency Droga5/Auckland
- Production Company The Sweetshop/Auckland
- Director Damien Shatford
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Credits
View on- Agency Droga5/Auckland
- Production Company The Sweetshop/Auckland
- Director Damien Shatford
- Executive Creative Director Barbara Humphries
- Associate Creative Director Lennie Galloway
- Senior Producer Elliot Liebermann
- Executive Producer Daniel Bradford Fry
- Chief Creative Director Tara Ford
- Creative Director Sam Dickson
- Creative Director Cameron Bell
- Association Creative Director Thomas Gledhill
- Producer Allison Lockwood
- Art Director Miles Pitt
- Head of Production (HP) Penny Brown
- Executive Producer Katrina Aquilia
- Executive Producer Kate Roydhouse
- DP Ross Giardina
- Editor Lucas Baynes
- Assistant Editor Amelia Pieri
- Edit Producer Sally Quade
- Colorist Fergus Rotherham
- Sound Designer Simon Kane
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Credits
powered by- Agency Droga5/Auckland
- Production Company The Sweetshop/Auckland
- Director Damien Shatford
- Executive Creative Director Barbara Humphries
- Associate Creative Director Lennie Galloway
- Senior Producer Elliot Liebermann
- Executive Producer Daniel Bradford Fry
- Chief Creative Director Tara Ford
- Creative Director Sam Dickson
- Creative Director Cameron Bell
- Association Creative Director Thomas Gledhill
- Producer Allison Lockwood
- Art Director Miles Pitt
- Head of Production (HP) Penny Brown
- Executive Producer Katrina Aquilia
- Executive Producer Kate Roydhouse
- DP Ross Giardina
- Editor Lucas Baynes
- Assistant Editor Amelia Pieri
- Edit Producer Sally Quade
- Colorist Fergus Rotherham
- Sound Designer Simon Kane
We tend to see a lot of nuts ideas sent into us at shots, but few are quite as literal as Droga5's latest for SBS.
Titled We Go There, the ad's bold proclamation is amplified by a clothes-shy protagonist, introduced with a 'willy or won't he' strip, streak his way through various shows, from documentaries to drama, all the whilst letting his... ahem... lads roam free.
Directed by Damien Shatford through The Sweetshop, the brilliantly subversive spot eschews all subtlety, giving it a hilarious, full-frontal authenticity that can't help but be admired.
