Onda Azul Institute’s sobering ocean forecast
A striking interactive campaign visualises the impact of plastics on ocean environments through the imagined journey of iconic Castaway character Wilson.
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Credits
View on- Agency Africa Creative/Sao Paulo
- Production Company Vivo
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Credits
View on- Agency Africa Creative/Sao Paulo
- Production Company Vivo
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Credits
powered by- Agency Africa Creative/Sao Paulo
- Production Company Vivo
It’s been 25 years since Tom Hanks brought Hollywood’s most famous piece of anthropomorphised ocean trash to life in American survival film Castaway – but where is Wilson now?
This impactful campaign, created by Africa Creative in partnership with the Onda Azul Institute and tech company Vivo, transforms ocean data into an interactive journey illustrating Wilson’s imagined path through the world’s oceans.
Launched ahead of the 2025 United Nations Ocean Conference, the experience traces currents, tides, and climate events to visualise the volleyball’s transformation into microplastics over 450 years, witnessing acidification, ice shelf collapse, and rising sea levels along the way.
