O2’s off-the-scale surrealism
Andreas Nilsson crafts a whimsical film promoting the comms company's free installation service that features an aquatic creature with a message.
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Credits
View on- Agency Serviceplan Bubble/Hamburg
- Production Company CZAR Germany
- Director Andreas Nilsson
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Credits
View on- Agency Serviceplan Bubble/Hamburg
- Production Company CZAR Germany
- Director Andreas Nilsson
- Ad Agency Serviceplan Make/Berlin (In-House at Serviceplan Group/Berlin)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Serviceplan Bubble/Hamburg
- Production Company CZAR Germany
- Director Andreas Nilsson
- Ad Agency Serviceplan Make/Berlin (In-House at Serviceplan Group/Berlin)
Q How many surrealists does it take to change a lightbulb?
A. Fish
As has been noted before in shots magazine, there is something inherently surreal about our piscatorial fin-bearing friends.
But while anyone can slip an oversized talking fish into an ad and call it absurdism, it takes a master of the genre to add the details that make a work truly, madly, deeply bonkers.
In this fanciful campaign for German telecom brand O2 Telefónica, created by Serviceplan Bubble and produced by CZAR Germany, director Andreas Nilsson adds some nice touches: a stylishly dark and eerie interior; a bewildered looking man who respond to the fish's news with horsey flubbering lips; a soaking wet swimmer in a suit and tie and – the finishing touch – choral music that brings an odd gravitas to the piece.
