Night of the living tread
Keith Schofield directs a zombie-fuelled spot for Skechers' new AERO Burst trainers.
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Credits
View on- Agency Client Direct
- Production Company Caviar/Los Angeles
- Director Keith Schofield
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Credits
View on- Agency Client Direct
- Production Company Caviar/Los Angeles
- Director Keith Schofield
- Executive Producer Casey Wooden
- Editing Skechers
- Creative Director Rex Fish
- Advertising Production Marcel Goldman
- Producer John Hardin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Caviar/Los Angeles
- Director Keith Schofield
- Executive Producer Casey Wooden
- Editing Skechers
- Creative Director Rex Fish
- Advertising Production Marcel Goldman
- Producer John Hardin
- DP Michael Ragen
Right, let's get something cleared up from the beginning - zombies are shamblers. Yeah, the scary brain-suckers from 28 Days Later and World War Z might be more Usain Bolt than decaying dolt, but, in this humble horror-loving editor's mind, they just don't count.
With this in mind, Keith Schofield's new spot for Skechers poses an interesting question - maybe it's just the footwear of the undead that's the issue?!
Created through Caviar, the joyfully silly concept of Scary Fast: Zombies is told perfectly in the punchy spot; with SFX makeup from the infamous Tony Gardner and moments of Schofield's unique humour elevating the idea.
