Soup Film brings KFC’s Bucket for One to life
Tatjana Wenig directs a fun new spot for the fried chicken brand tapping into Gen-Z's 'treat yourself' culture.
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Fried chicken brand KFC Germany has launched this new campaign through Soup Film titled Bucket for One, aimed at Gen Z’s “treat yourself” culture.
The concept reimagines the classic Dinner for One sketch in a modern, playful way – this time with rapper Calli, a bucket of fried chicken, and a pop-infused twist.
At the helm was director Tatjana Wenig, whose body of work includes music videos for some of Germany’s most influential artists such as Shirin David, Luciano, Badmomzjay, Zoe Wees, and 01099. Her style is known for bold set design, sharp pop-cultural references, and a distinctly modern female gaze.
Credits
View on- Agency BUTTER/Berlin
- Production Company soup.filmproduktion GmbH
- Director Tatjana Wenig
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Credits
View on- Agency BUTTER/Berlin
- Production Company soup.filmproduktion GmbH
- Director Tatjana Wenig
- Executive Producer Jana Melzer
- Producer Moritz Michl
- Producer Jalal Hachim
- Managing Director Aissu Diallo
- Art Director Tabea Schubert
- Production Designer Christina Mammes
- DP Diara Sow
- Stylist Elli Drake
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Credits
powered by- Agency BUTTER/Berlin
- Production Company soup.filmproduktion GmbH
- Director Tatjana Wenig
- Executive Producer Jana Melzer
- Producer Moritz Michl
- Producer Jalal Hachim
- Managing Director Aissu Diallo
- Art Director Tabea Schubert
- Production Designer Christina Mammes
- DP Diara Sow
- Stylist Elli Drake
For this campaign, she reimagined the iconic dinner setting with playful KFC details – fries as candelabras, custom jerseys, themed nails, and even a KFC Black Card – turning each scene into a statement of individuality and fun. Production company Soup Film provided the framework to bring the concept to screen. Their role ensured that Wenig’s creative vision was realised with polish and precision, balancing humour, cultural cues, and striking visuals.
Beyond her directorial work, Wenig is also the founder of the FEMALE FORCE collective, an initiative pushing for more women behind the camera and fostering greater equity in film production.
SOUP FILM producer Moritz Michel reflected on the collaboration: “Working with Tatjana on this project was an absolute pleasure. Her creativity and strong vision brought a fresh energy to the set, and it was inspiring to see how she translated KFC’s cultural concept into such striking images.”
The result is a campaign that connects with younger audiences while paying playful tribute to tradition. By combining Wenig’s bold direction with SOUP FILM’s production support, KFC has created a spot that celebrates individuality, humour, and the joy of treating yourself.
