KAYAK's holiday nudges
The travel search engine, along with McCann Manchester, hopes to give punters the cheeky push into their next sun-soaked holiday.
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Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Giles Ripley
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Unlock full credits and more with a shots membership
Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Giles Ripley
- Executive Creative Director Dan Noller
- Producer Chelsea-Peach Digby
- Creative Conrad Robson
- Creative Parisa Shadi
- Creative Helena Heras
- Creative Sean Carey
- Line Producer Vicky Byrne
- DP Joe Douglas
- Editor George Hobbs
- Editor Daniel Lomax
- Post Producer Emily Craig
- Animator Samuel Brierley
- Audio Tim Sutton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Giles Ripley
- Executive Creative Director Dan Noller
- Producer Chelsea-Peach Digby
- Creative Conrad Robson
- Creative Parisa Shadi
- Creative Helena Heras
- Creative Sean Carey
- Line Producer Vicky Byrne
- DP Joe Douglas
- Editor George Hobbs
- Editor Daniel Lomax
- Post Producer Emily Craig
- Animator Samuel Brierley
- Audio Tim Sutton
When the days are getting greyer and the tubs of suncream are being stashed away, it's not hard to get a bit of a nudge into planning your next holiday outing.
Capitalising on this feeling, and playfully demonstrating it, is McCann Manchester's new work for KAYAK, a continuation of its Go See For Yourself brand platform featuring easily swayed sun-lovers Sue and Mika.
Created in-house by Craft and utilising the comedic skills of director Giles Ripley, the campaign is an instant win thanks to clever copywriting, a joyful VO and some nifty camera placement and transitions.
Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Giles Ripley
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Giles Ripley
- Executive Creative Director Dan Noller
- Producer Chelsea-Peach Digby
- Creative Conrad Robson
- Creative Parisa Shadi
- Creative Helena Heras
- Creative Sean Carey
- Line Producer Vicky Byrne
- DP Joe Douglas
- Editor George Hobbs
- Editor Daniel Lomax
- Post Producer Emily Craig
- Animator Samuel Brierley
- Audio Tim Sutton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Giles Ripley
- Executive Creative Director Dan Noller
- Producer Chelsea-Peach Digby
- Creative Conrad Robson
- Creative Parisa Shadi
- Creative Helena Heras
- Creative Sean Carey
- Line Producer Vicky Byrne
- DP Joe Douglas
- Editor George Hobbs
- Editor Daniel Lomax
- Post Producer Emily Craig
- Animator Samuel Brierley
- Audio Tim Sutton
Michael Gray, Senior Creative Director at KAYAK, said: “Everyone has that friend or family member who takes charge of booking holiday plans. With this campaign, we wanted to celebrate them and show how KAYAK makes it easy to turn that holiday dream into reality. It’s about taking the stress out of trip planning and putting the joy back in.”
“Booksy is back to help Sue and Mika become the ‘GOAT of going’, by booking with KAYAK," adds Dan Noller Executive Creative Director at McCann Manchester. "
The work is a great example of creative craft and a client having confidence in the fluent device we created that's proven to deliver results.”
