Alex Wilson
Insight
9th Mar 2023
Goncharov: from online joke to fan-fuelled worldbuilding
From a viral prank to a community of movie lovers coming together to create a lost masterpiece. Amplify’s ECD Alex Wilson takes a look at what happens when fandoms and communities harness the power of worldbuilding for a shared passion.
Insight
2nd Jun 2020
How brands can use their clout to save a lost generation of creators
Alex Wilson, Head of Content at Amplify, worries that a generation of creators might suffer due to the coronavirus pandemic and argues that it's possible for brands to help foster a new wave of cultural energy and creativity.