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The Talent

Agency

From Junior Creatives to ECDs, delve into career highlights (and lowlights) in our in-depth profiles.

Production

The people who make the spots you love, covering all aspects of production, post and sound.

25th Jul
From Kanye to Beyoncé: Joe Perez’s visual alchemy

From Kanye to Beyoncé: Joe Perez’s visual alchemy

From designing albums and branding for clients from Beck to Kim Kardashian, Joe Perez is the creative mind behind some of contemporary culture’s most iconic visuals. He talks to Amy Hey at OFFF Festival about the intensity of his Kanye days, the myths and symbolism that have shaped his work, and the peace he’s learning to protect.

18th Jul
The Amazing World of Antoine Perez

The Amazing World of Antoine Perez

From cult cartoon show The Amazing World of Gumball to experimental game concepts and anime trailers inspired by Japanese woodcuts, Antoine Perez, director and art director at The Line, is a master at marrying the technical and artistic.

Production
30th Jun
Ian Pons Jewell's pearls of wisdom

Ian Pons Jewell's pearls of wisdom

Promo director, advertising powerhouse and ProdCo founder Ian Pons Jewell talks to Danny Edwards about friendship, finding his path, and why - despite the advent of AI - real filmmaking will continue to flourish.

Production
25th Jun
Shawn Lacy; making her mark

Shawn Lacy; making her mark

The founding partner of production powerhouse Biscuit Filmworks, Shawn Lacy has been at the heart of creativity for more than 25 years. Here, she talks to Danny Edwards about influences, ideas and why ‘problem-solving’ is the new ‘brave’.

Production
24th Jun
Lucy Forbes; the long and the short of it

Lucy Forbes; the long and the short of it

Lucy Forbes, the in-demand director of Netflix hit Eric, talks to Tim Cumming about focusing her comedy and storytelling skills onto her two shortform award- winners for Waitrose and Libresse.

Production
23rd Jun
Collective innovation ​with ​Nicoletta Rousianos

Collective innovation ​with ​Nicoletta Rousianos

Nicoletta Rousianos knows how to get things started, and how to finish them, as EP and Managing Partner at industry big-hitter The Editors.

The Way I See It

What's your first memory? Who were your influences? Find out more about your favourite creatives in our in-depth series.

Production
20th Jun
Ali Ali: The craft of chaos

Ali Ali: The craft of chaos

Best known for unleashing adland’s most aggressive panda, Egyptian director and Good People Films co-founder Ali Ali has built a reputation on crafting bold, witty ads that resonate with audiences all over the world. He talks to Amy Hey about bringing his hard-won wisdom and love of short storytelling to the Croisette, where he’ll sit as President of the Cannes Lions Film Craft jury.

Production
19th Jun
Tone Aston​ talks the psychology of sound

Tone Aston​ talks the psychology of sound

The evolution of sound design, the future of sonic branding and the psychology of sound are among the topics Tone Aston mulls over as he discusses Rumble Studios win at the 2024 APAC Awards.

Production
16th Jun
​Natsuki Urayama is staying true to the story

​Natsuki Urayama is staying true to the story

Natsuki Urayama, the young Japanese director of acclaimed short film Cut, opens up to Tim Cumming about her life, her nascent career and her ultimate goals within Japan’s creative industries.

Agency
12th Jun
Young Arrows targets the future

Young Arrows targets the future

Co-chairs of the 2025 Young Arrows, Jane Dilworth and James Guy, talk to Tim Cumming about new work, encouraging new talent, and the secrets of success in an industry in constant flux.

Production
12th Jun
Making the cut with Jack Hutchings

Making the cut with Jack Hutchings

When it comes to getting the best assembly, directors turn to Jack Hutchings, winner of the Editor of the Year award at shots Awards Asia Pacific 2024, who works his magic across spots, shorts and feature-length films at The Editors and ARC Edit.

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Agency
11th Jun
Lauria’s Law

Lauria’s Law

A year on from presiding over the Sustainable Development Goals Lions Jury in Cannes, Gustavo Lauria, President and Chief Creative Officer of We Believers, talks to Lucy Aitken about harnessing the industry’s “superhero brains”, game-changing creativity and farting cows.

Production
9th Jun
Finding advertising’s funny bone with Jeff Low

Finding advertising’s funny bone with Jeff Low

Revolver’s Jeff Low picked up the Director of the Year award at 2024’s shots APAC Awards. He talks to Tim Cumming about his attention-grabbing Telstra spots, and what needs to go into a campaign in order to extract a laugh.

Production
5th Jun
shots Unsigned: Harry Barber

shots Unsigned: Harry Barber

For Junes shots Unsigned interview we hear from UK director Harry Barber. Here, he talks about his music video The Worm, sleeping in the van after the shoot in freezing conditions, and how personal projects keep you creative.

Agency
5th Jun
Raising the bar with Kem Suraphongchai

Raising the bar with Kem Suraphongchai

As the Festival Director of ADFEST, Kem Suraphongchai is at the heart of Asia Pacific advertising. She talks to Tim Cumming about the past, present and future of the region’s creative ambition.

Production
2nd Jun
PHC is raising the roof

PHC is raising the roof

Lauded for his music films and striking spots for Crumpler, 2024’s New Director of the Year winner, PHC, aka John Stewart, talks to Tim Cumming about life, work and career, touching on Love Hotels, tattooed Yakuza and chasing the new.

Production
28th May
Thinking Big with Micah Walker

Thinking Big with Micah Walker

Micah Walker, the Founder and CCO of the extravagantly titled Bear Meets Eagle On Fire, looks back on a global career and reflects on the creative challenges facing the APAC region.

Production
19th May
Flying high with FINCH

Flying high with FINCH

With two consecutive Production Company of the Year wins for FINCH at the shots APAC Awards, and with entries for the 2025 edition open now, the company’s Executive Producer, Nick Simkins, talks to Tim Cumming about the nature of the work coming from Asia Pacific and the region’s challenges and opportunities, including budgetary downturns and cultural and global uncertainty.

Agency
7th May
​Thomas Kolster on the business of doing better

​Thomas Kolster on the business of doing better

A founding father of ‘goodvertising’, Thomas Kolster has spent almost 20 years at the intersection of sustainability, branding and marketing – preaching the gospel on brand transformation. Now, with a new enemy on the horizon, his mission is clearer than ever.

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