The News
Signings, industry moves, award show updates
and breaking campaigns.
M&S unveils Love That campaign
A Spring campaign from Mother that spreads joy, one style compliment at a time.
Speakie Snackie brings fun to the snacking world
The J.M. Smucker Co. launches Speakie Snackie campaign for Hostess.
Hill’s Pet Nutrition launches Because You’re Only Human campaign
Hill’s Pet Nutrition and VML's new platform grows out of a universal human truth that is verifiably both of those things, based on human feelings, hope and fears as well as universally true around the globe.
Pink Rabbit expands with new partner and directors
Amsterdam-based production company Pink Rabbit adds director duo Olivia Lonsdale and Sterre Rutten to its roster, with Niels Visser joining as partner.
Refisal gives football fans the Bad Luck Reverser
VML New York and Name Colombia present Bad Luck Reverser by Refisal, turning superstition into fandom.
Starling signs director and EP Adam Randall
Adam Randall joins Starling’s UK roster, bringing high-end TV and feature film experience to the commercial space.
The Canadian Real Estate Association sets sail with the sailors
CREA's latest commercial captures adventure and discovery.
Corona debuts new brand platform La Playa Awaits
The beloved beer brand Corona unveils La Playa Awaits, a campaign embracing the Mexican beach mindset.
VICE Media acquires London Alley Entertainment
Company forms VICE Commercials and Branded Entertainment, one of the world’s leading commercials and music video production studios.
Unilever’s new TV campaign empowers confident movement
The new product innovation is being supported by a substantial £12.5m ATL campaign. Unilever is breaking the stigma and normalising the conversation around whole body deodorant with new TV campaign.
Yarns returns for 2025 with a bold new brief: Disinfo
After a year-long break, Homespun is bringing back its acclaimed short film competition, Yarns, a platform dedicated to discovering and nurturing the UK’s best unsigned filmmaking talent.
Imagine This celebrates one-year anniversary with major roster expansion
Creative studio Imagine This expands its roster, signing new live-action directors and AI artists as it continues to push the boundaries of storytelling.
Ogilvy Group UK appoints Tammy Einav as CCO
Tammy Einav joins Ogilvy Group UK as Chief Client Officer, reuniting with James Murphy and David Golding to drive client relationships and agency growth.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
An Ode to Mother’s Day with LEGO Botanicals
Leonn Ward directs the second instalment for the world’s most playful florist in collaboration with new—land.
Mount Pleasant Studio joins JW Collective
London-based Mount Pleasant Studio joins JW Collective’s roster, strengthening its presence in the UK’s production landscape.
All of the updates from our global awards events.
First wave of shots Awards Americas 2025 judges announced
With the super early bird entry discount expiring at the end of the year, we can announce the first stellar wave of judges who will cast their eyes over the work.
shots Awards The Americas head judges announced
Ready your entires! With the awards now open, we reveal the 2025 head judges for The Americas.
shots shoots Out of the Box
Bringing the industry together for another sold-out day of insights, shots' Out of the Box event saw debate range through sustainability, cost-efficiency, creativity, and stop-frame nuttery. Relive the sessions here.
shots Awards EMEA 2024 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards EMEA 2024 shortlists announced
With the second round of judging underway, we're delighted to announce the exceptional work shortlisted for each of the shots Awards EMEA 2024 categories.
shots Awards APAC 2024 winners announced
The judges have cast their collective, expert eyes over the amazing work entered this year, and have now spoken. The winners of this year's shots Awards Asia Pacific are here.
Hobby bottles the fizz of the sea in new spot for Rynkeby
Hobby director Magnus Renfors returns to the Rynkeby universe with a surreal Gen Z saga for the leading Danish fruit juice brand.
Courtney Phillips joins Agile Films
Signing for commercial and music video representation, Phillips is known for his dynamic choreography-driven storytelling across commercials and music videos.
Mackenzie Investments’ bring a fresh perspective to latest campaign
Mackenzie Investments breaks from financial advertising norms with a whimsical, sharply observed spot directed by Holiday Films' Adam Reid and led by The Garden.
Great Guns signs director Adam Morse
Award-winning director Adam Morse joins Great Guns for representation across the UK, US, Middle East, and Asia.
Whisky Films and Ventura Studios establish a production hub in Brazil
The collaboration optimises production logistics, offering cost-effective solutions without compromising cinematic quality.