The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
The mystery of Mr Jonathan
Johnny Hardstaff's new film is a bemusing, black-and-white brain-melter for a mysterious 'brand' that may or may not be real.
2degrees fights for fair play
Taylor Ferguson directs a sweet spot for the New Zealand telecommunications provider that captures the joys of a young girl’s first day playing team sports.
AFL’s fandom frenzy
The Australian Football League encourages a new generation of audiences to get involved in the game’s traditions in a frenetic campaign created by 72andSunny.
PSD Bank masters the art of storytelling
A cinematic short film directed by Pascal Thieret highlights how the German bank supports a young artist through key milestones in her life.
Hornbach springs into action
Spring has sprung, and those waiting patiently for the dark winter months to abate so they can get some DIY done, are celebrating.
KFC's Believe campaign returns with a gravy message
Mother and Vedran Rupic again team up for the fast food giant, this time for a surreal baptism in a chicken-lovers' forest.
CoorDown gives a voice to the unheard
CoorDown's campaign for World Down Syndrome Day 2025, tells us that people with disabilities want to be where the decisions are made.
This St Patrick's Day, they'll have no Kahlúa you're not drinking stout...
With a cheeky solution to 'Paddy’s Day pressure', W+K London and in-house production studio, WracK, have created a sneaky way to hide your tipple.
Hanumankind celebrates Keralan culture
The rapper reunites with director Bijoy Shetty to create an arresting promo capturing the traditional ritualistic art forms of Southern India.
State Farm heads to Gotham
Jason Bateman takes on the role of his almost-namesake Caped Crusader in this witty and remarkably comic-accurate spot from Highdive and Bryan Buckley.
NCSC’s knight in shining armour
In a clever campaign from The National Cyber Security Centre, a small business owner transforms into an silver-clad knight to protect herself against cyber-crimes.
Smith & Foulkes break more than circuits in new Schneider Electric spot
Adorably anthropomorphising a simple safety switch, the Riff Raff directing team give us a snapshot of lifelong dependency.
Erste Bank’s fatherly advice
A touching spot from the Austrian financial service provider captures the ups and downs of a father-son relationship with an unexpected and heartwarming twist.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Zevia's inspired new spot
A new campaign for the 'better-for-you soda' Zevia, featuring music star Jelly Roll, takes inspiration from an iconic ad of the past.
Mura Masa doesn't skip a beat
Double-dutch rope jumping group Showdem Movement Foundation show off their skills in an energising promo for the electronic music artist’s new track, JUMP.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
CarrefourSA casts a wide net
The Turkish supermarket chain and TBWA cover the town of Ocaklar, Balıkesir Erdek, in discarded nets to raise awareness of their impact on small-scale fishing communities.
Duke Cannon celebrates the dirty workers
Quality Meats' vintage-feel new campaign for the grooming brand puts its shower range to the ultimate test.
CUAN sets the story straight
Two women share their experience of domestic and sexual abuse in a pair of simple yet impactful spots from the Irish gender-based violence agency.
Get your head in the game with Gatorade
The electrolyte drinks brand encourages athletes of all abilities to achieve their dreams in a punchy campaign directed by Nico Pérez Veiga.
100Weeks spotlights independent women of Rwanda
The organisation tackling poverty launches a powerful short film in partnership with Monks about three Rwandan women on their journey to financial self-sufficiency.