The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
RSCA’s sporting renaissance
Director Heleen Declercq helms a cinematic and artistic film for the Belgian sports club that encapsulates its historical and modern-day values.
Piraeus Bank’s farming fantasia
This joyful campaign for the bank’s support of greenhouse farming reimagines the everyday life of the modern farmer through a lens of whimsical wonder.
Cole Palmer is ice-cool for Beats
The English professional footballer brings his easy-breezy attitude to the ice rink in a whimsical and meditative spot for the audio products brand.
Coca-Cola’s mind-melting animations
Golden Wolf crafts a psychedelic and energetic campaign capturing the brain-freezing rush of the pop brand’s latest slushy drink.
Yungblud’s tribute to healthcare heroes
British actress Florence Pugh takes on the role of a struggling nurse in Charlie Sarsfield’s emotional promo for the English artist’s track, Zombie.
Heineken takes football superstitions too far
The beer brand indulges an unlucky Inter Milan football club fan’s match day rituals by sending him far away from the stadium in a playful campaign created by LePub.
SBS's newest member really goes there
The Aussie broadcaster tackles a variety of genres in this bold and ballsy campaign from Droga5 and Damien Shatford.
It’s haul or nothing with Aldi
Director Greg Bray helms a droll spot in which a fan of the supermarket chain’s Special Buys has a particularly impressive shopping spree.
Onda Azul Institute’s sobering ocean forecast
A striking interactive campaign visualises the impact of plastics on ocean environments through the imagined journey of iconic Castaway character Wilson.
Generation Gaza’s plea for peace
Kurdish-Danish director Ferhat Gurini has created an impactful film for the charity brand that poetically expresses the painful losses Palestinians are experiencing daily.
O2’s off-the-scale surrealism
Andreas Nilsson crafts a whimsical film promoting the comms company's free installation service that features an aquatic creature with a message.
Joy Crookes loses her head
The British singer-songwriter examines female beauty standards in Alice Fassi’s witty and stylish promo for her track Carmen.
Tesco’s topping of contention
BBH’s tongue-in-cheek spot for the British supermarket dives into the age-old debate of whether a certain tropical fruit belongs on a pizza.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Paulig's extraordinary cup of Joe
This TVC for the coffee brand takes an unusual slant on situations where the daily grind is helped along by a daily grind.
Chicken Licken's call from the wild
A lost man finds his way through the scent of tasty drumsticks in Joe Public's epic new spot.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Malaria No More flips the script
Blinkink director Ng'endo Mukii teams up with JM Film’s Paul Akinrinlola to create an impactful mixed-media film raising awareness about the global impact of the disease.
Kiwi Plates’ fright night
An evening of strange occurrences inspires a custom numberplate for new parents in 3&7 director Jane Shearer’s comedic spot.
Lenovo Legion levels up a gamer's grotto
The tech brand urges joystick junkies to Always Get Back Up, in this flashy spot from Design Bridge and Partners London.
Jason Alexander dips into therapy for Mike's Amazing
The Chefler Foods condiment brand teams up with the Seinfeld actor for a comedic group anger management session.
Loyle Carner's reflections on fatherhood
The English hip-hop musician ponders about becoming a dad in a whimsical, self-directed promo for his new track Lyin.
