The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Big Issue's one-taker makes us think twice
Real sellers of the UK street magazine share their stories in a candid, single-shot Christmas campaign urging the public to stop and support its vendors.
Christmas hits the END. game
It's the first Christmas f-bomb (albeit bleeped) as retailer END. bring us the tale of Santa Claus coming to town... but a bit too early.
Volvo’s vehicle for change
In Chris Wilcha’s short film for the auto brand, photographer Gus Powell documents the ups and downs of life from the perspective of his first family car.
Joji’s journey into camcord chaos
The Japanese/Australian singer songwriter releases a melancholic ballad, Past Won't Leave My Bed, with a scintillating video directed by Ethan Eng.
Henry-Alex Rubin crafts a theatrical Travelers tale
TBWA\Chiat\Day NY and the SMUGGLER director tell the story of an acto of kindness in a once-in-a-generation blizzard
Deutsche Telekom's moving message
Deutsche Telekom offers up a Christmas campaign that the emotional weight we can sometimes carry with us could be dissipated with just one message.
Puma thinks positive
Four quirky characters find the upside of unlucky situations in a fun quartet of spots for the sports fashion brand’s Ahluwalia Suede collaboration.
Little plastics, big problem
Southern Highlands Matters Inc, community-focused environmental organisation has launched a haunting animated short that expresses objections to a proposed plastic recycling plant in the NSW neighbourhood.
An app for appsent-minded parents
This poetic, poignant film for the Danish telecoms brand Norlys reflects on how screens have quietly begun to steal away precious moments – moments when our attention should be on our offspring.
Mando's man does not address his issues
In a joyfully created spoof from DROOL Productions' Jasper Cable-Alexander, a sweaty fella doesn't understand that there are some problems you can't just cover up.
Telstra finds the ghost of Christmas outcast
For the latest chapter of its Together is for Christmas campaign, Bear Meets Eagle On Fire with +61, alongside Steve Rogers on his first animated project, craft a sweet tale of a goth and a ghost who find each other amongst the festivities.
EE does the double with its first Christmas campaign
Created by a Publicis Groupe UK cross-agency team of Saatchi & Saatchi, Digitas, Boomerang, and LeSHOP, the work follows a family's attempt to fit two visits in one day.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Waitrose says it with food, actually
Waitrose has created a short film for this year's Christmas campaign, one that features Joe Wilkinson and Keira Knightley, and which leans into Britain's love of rom-coms.
Sucking up to Santa with See's Candies
The confectionery brand’s holiday campaign features a wily little scamp who realises he's going to have to bribe the big guy on the sleigh if he wants any gifts this year.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Common Saints clocks out of reality
The psychedelic soul artist reconsiders his life in a monochrome, dystopian promo for his new track, Illusions, directed by Ben Harris.
IKEA’s Christmas presence
McCann’s moving festive campaign for the homeware retailer reminds us that the best gift isn’t found under the tree.
Eason’s storybook ending
The Irish bookseller’s touching holiday spot celebrates the power of storytelling in bringing people together.
JD Sports lets Gen Z call the shots
The sports fashion retailer’s festive campaign paints an authentic picture of youth culture from the perspective of 286 adolescents.
Dacia gives a helping hand
A new campaign for the Romanian car brand highlights the power of receiving a helping hand, whether it's on foot, on water or in a Dacia Duster.
