The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
The Glue Society sings Audi tune
In a witty film from BBH to promote the A6 Avant e-tron's snazzy sunroof, an a cappella group bust out a dose of Reel 2 Real whilst being uniquely illuminated.
The YES Foundation’s feel good-ish factor
This wonderfully wacky campaign for the philanthropic organisation suggests that not being a total goody-two-shoes shouldn’t stop people from trying to do worthy things.
Aperol’s ode to Italy
Jara Moravec’s sublime spot captures the orange liqueur cocktail’s irresistible charm amid the buzz of a summer evening at an Italian bar.
Bianca Poletti’s disturbing distortions
The director’s dystopian short film follows a teenage girl who becomes immersed in the sinister world of digital face filters.
Proton’s playtime paranoia
Blinkink’s Zack Tavel draws inspiration from 90s toy ads in a surreal, satirical spot promoting the privacy-focused tech company’s cloud storage product.
Andrex gives more power to the pooper
A case of 'school splash shame' is avoided by the loo roll's empowering mantra in this delightfully surreal spot from FCB London and Andreas Nilsson.
20 years on, Liverpool FC shows that they can still do it
"Hello. Hello. Here we go..." The 20th anniversary of Liverpool FC's 'miracle' UEFA Champions League final result is celebrated in this grandiose short from Carlsberg and new—land's Tore Frandsen.
AXION Energy’s friction-free rides
Stressful situations unfold with surprising ease in fun pair of spots championing the energy specialist’s vehicle lubricant.
Man City’s got talent
PUMA and football club Manchester City celebrates this year’s home kit launch with a surprising variety show.
Bolt’s driving disasters
The ridesharing app makes a compelling argument for ditching your car in a comedic campaign directed by Paul Geusebroek.
Nike’s secret Airmax agents
Equipped with the sportswear brand’s Airmax Dn8 trainer, five female agents form an epic warrior girl gang in Claryn Chong’s action movie inspired spot.
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It’s a [death] wrap!
Chris Cole’s darkly comic short follows a wrapper who decides to express his feelings about his dying grandma via the medium of rhythmic verse.
Andrew Gaynord corrals a stampede for Toyota
Punters drop what they're doing to pick up a bargain in this fun spot from The Corner and MindsEye.
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OVO’s appliance apocalypse
A man is terrorised by possessed electrical devices in a spoof horror spot created by Saatchi & Saatchi for the green energy brand.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Marie Schuller gives us a Pika behind the horrifying curtain
In a deliciously dystopian spot for social-first AI video platform Pika, that has to be seen to be believed, the RSA director shows how clever filters can help you escape the terrible.
SAP takes business out of office
The ERP software provider turns workplace idioms into cinematic metaphors in a trio of brilliantly crafted spots by BBDO.
Canadian Blood’s unexpected heroes
In a touching campaign, the national blood charity highlights how donating can bring people a sense of connection and improved well-being.
Protergia's coquettish codgers
An older couple embark on a delightfully flirty relationship in this spot from The Newtons Laboratory for the Greek energy supplier.
ASICS unleashes its latest ambassador
Felix the dog becomes the sportswear brand’s first four-legged collaborator in a fun campaign championing pups as the best exercise motivator.