The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Choose Love captures life between borders
Themes of loss, longing, community and belonging entwine in Coldplay and Choose Love’s intimate and thoughtfully crafted hybrid short film about migration.
Facebook's Christmas KISS
An adorable worker finds a rockin' Secret Santa present through a bit of FB lurking in this sweet festive spot from Droga5 and SMUGGLER's Miles Jay.
Theramed’s eau de no odour
The antibacterial toothpaste brand’s cheeky ad sends up fragrance marketing with that unmistakeable whiff of pretention.
Our LEGO Agency, Shanghai's new boyband is full of heart
Directed by Steven Chen, this infectiously enjoyable spot sees some brick-based creations sing their studs out.
The Danish Road Safety Council makes driving licences go up in smoke
Worth Your While's provocative new campaign shows the impact of driving whilst high.
Kaiser Permanente sets healthcare in motion
The American healthcare company simplifies the medical system in a characterful, 3D-animated campaign directed by The Sacred Egg.
Cooper keeps denying that Football is for Food
In a fun continuation of the Uber Eats campaign, Bradley Cooper tries to explain away the undeniable connections between the game and the grub.
Smirnoff’s latest is a right laugh
A man’s infectious giggle stands the test of time in Florence Poppy Deary's wonderfully silly spot for the vodka brand.
Charli XCX’s passionate possession
The British pop artist unleashes a raw, paranormal performance in a gorgeously styled and gothic promo for her track Chains of Love.
Ampol’s wind-up car takes a wild ride
A tiny toy vehicle embarks on a cross-country quest in Saatchi & Saatchi’s charming campaign for Ampol.
BforBank finds the c in comedy
A trio of funny spots for the brand from agency Steve shows how hard it is to earn money.
MOIRAI Films helps Canada rise to the occasion
In a joyously bombastic anthem for the Canada Soccer Foundation, the country's national teams proclaim their confidence.
The Grinch sets his sights on another Christmas ad, and this time he's ruinin' it...
The green menace returns to his distinctive vindictive style in this funny seasonal spot for McDonald's from Wieden + Kennedy, Sydney, and Jesse James McElroy.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Project Everyone calls out the loan sharks profiting from global debt
The not-for-profit teams up with Nice and Serious and actor Alex Macqueen for a sharp spoof that uses tacky daytime-TV aesthetics to expose the absurdity of a system trapping low-income countries in financial burden.
Bang & Olufsen tunes into a century of sound
The Or’s beautifully crafted campaign for the premium audio product brand takes us on a cinematic journey through generations and genres gone-by.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Lesram’s elevated reality
The monotony of everyday life and the longing for somewhere different blur in Bleu Désert’s surreal and stripped-back promo for the French rapper.
Sandisk’s purr-suasive platform
The tech brand’s feline-focused campaign promotes products to help those suffering a paw-city of storage on their devices.
BBDO shows that a Heinz Christmas is well worth the wait
For its first-ever regional campaign, created by BBDO Bangkok and BBDO Guerrero, a Heinz-loving family sits patiently until a very special guest arrives...
Truman’s quiet truths
School children lip-sync the London-based artist’s contemplative lyrics in a touching and stripped back promo for his track Tell Him.
Goggins gets Grinchy for Walmart
Walton Goggins ditches the goggles and instead dons a faceful of latex and heads to WhoKnewVille for the store's festive spot, from Publicis Groupe and Marc Webb.