The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Swiss Tourism’s beautiful game
As host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe but warns that visitors can score an own goal if they get too swept up in the country’s charms.
Amazon Books’ reality show
This clever campaign created by Droga5 for the media merchant depicts how readers bring a text to life.
Kona's surfing crescendo
This new spot for Kona beer eschews words in favour of waves, and the intense feeling of taming nature.
Cardi B’s feathered foes
The US rapper releases a trailer for her upcoming album Am I The Drama? that’s a suitably theatrical piece with Hitchcockian angry bird vibes.
Manscaped says so long to the schlong
The hair removal brand and groin grooming specialist launches a campaign to encourage chaps to cease broadcasting their nethers and share a nice image of a visage instead.
Meditations on mortality
Premiered exclusively on shots, Tee Byford’s profound and beautiful short film TWO.FIVE traces the arc of a friendship interrupted by a diagnosis of stage four cancer.
Apple's pet peeve
A new campaign from Apple takes a humorous, cat-specific approach to demonstrating how the Clean Up feature works.
Blinkink pulls out the big gunners
Léa Esmaili and Arsenal Creative Studio unveil the 25/26 away kit in a larger-than-life spot featuring Leah Williamson, Bukayo Saka, Martin Ødegaard, Alessia Russo and Declan Rice.
Danna’s promo ends in tears
In Olivia de Camp's bold and playful music video, the Mexican singer embarks on an absurd quest to make herself cry and end a draught-stricken village’s dry spell.
Direct Line's easy wins
A new campaign for the insurance company shows how simple things could be, if only they were as easy as dealing with Direct Line.
Jim Hosking's latest will have you asking "What DiDi I just see?!"
The ride‑hailing service, with agency Sunday Gravy, encourages Aussies and Kiwis to say yes to social situations, by way of a mischievous, flute-playing oddity named Nudgy.
Nicolas de Sola runs Robbery Rings round Archy Moor
The Diplomats director creates a frenetic, disjointed world to house the textured beats of the Nigeria-born, Dublin-based rapper.
In the spirit of friendship with Fernet Branca
The Argentinian aperitif brand launches a campaign celebrating the particular and unique ways camaraderie is practised in the country.
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Deutsche Telekom's digital doppelgangers
A new campaign for the German telecommunications brand features a great promo but, at its heart, has a more specific message about digital cloning and online safety.
Amazon delivers on genre
A pair of spots, evoking horror and rom-com cinema and directed by MJZ's Michael Spiccia, showcase the service's rapid response to college life.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Niall O’Brien’s moving tribute to Talos
Sublime, slice-of-life vignettes reflect on life, friendship and grief in the director’s deeply touching music video for late musician Eoin French, aka Talos.
Selle Royal’s scrumptious circular saddle
The cycling heritage brand launches a sweet new campaign to promote its upcycled spotty saddle reminisicent of Italian ice cream.
The Colonel gets tasty
Dorian & Daniel's new spot for KFC shows its bearded founder throw ideas, tantrums and punches in the pursuit of his obsession.
Rust-Oleum nose its customers
Canadian agency AndSo and production company The Deli join forces on this simple yet hilariously effective spot for the brand's line of low-odour paints.
Jon Batiste’s most eggcellent promo
The multi GRAMMY- and Oscar-winning singer/songwriter releases his track Big Money, with a blistering new video directed by Parisian duo Zite & Léo.