The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
When the chips are down, KFC says sorry
The fast food chain's bold campaign saw the distribution of 17 tonnes of new improved and – most importantly – free fries to make amends for previously poor potato chip performance.
Stella Artois' low-profile lager-placers
In a deliciously observed campaign from Ogilvy New York, the beer brand celebrates those who know where to stash their booze.
MG drives a good bargain
A fun series of spots from the vehicle manufacturer portray how Egyptian citizens know its cars by heart - even when they don't own one.
The Testicular Cancer Society's unusual phallus see
FP7McCann and the New York Testicular Cancer Society use AR and people's filthy minds to deliver serious information in a witty manner.
Ed Sheeran’s Persian party
The global music icon releases a joyous new video for his track Azizam, a celebration of love and cultural connection inspired by all the fun of a traditional Iranian wedding.
Snoop's blunt decision
A new promo for Snoop Dogg blends live-action, AI and a range of animation styles as we take a trip through Snoop's life and his relationship with cannabis.
Dougal Wilson fills Aussie screens with B&W whimsy for Telstra
In his first commercial work for years, Wilson, in collaboration with FINCH, Bear Meets Eagle on Fire, and +61 unite to make sure cinemagoers turn off their phones.
Mercado Play’s free-for-all
Promoting the streaming platform’s totally gratis TV service, these droll spots explore what happens when complimentary gets complicated.
Arizona’s hard-hitting home truths
This tragic film for the state’s Department of Education reveals one of the many knock-on effects of homelessness – the threat of losing a school place.
Bon Bon Bum's new campaign really sucks
In a sweet (pun intended) two-minute documentary, the Latin American lollipop company takes us into its sponsorship of Miami FC, Miami's historic club that's currently sitting at the bottom of the league table.
Rana rises from the ashes
Hosted by NOWNESS, Saam Gabbay's moving meditation on the aftermath of LA’s Palisades fire is told through one woman’s raw account of her return to her lost home.
ZIJkant's girl-powered spoof
The women's movement organisation, along with agency mortierbrigade, use Employee Day in Belgium to make a silly film about a serious point regarding pay disparity.
CA7RIEL & Paco Amoroso's genre-slapping short, Papota
In a wild and wacky short from director Martín Piroyansky, the Buenos Aires-based trap/hip-hop/electronic/pop duo ride the wave of their Tiny Desk session whilst being manipulated by a creepy Svengali.
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An anguished plea from the Voices of Children
Now officially adopted by the Ukrainian children’s charity, this remarkable graduation film from Filmakademie Baden-Württemberg student Alexander Kühn is a heart-rending portrait of a war-ravaged young family.
The Avener’s astral projections
The French electronic artist releases his new track Lunae Veritatis, with a captivating space-based CG music video.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Bonnie MacRae’s loving spoonful
The writer/director stirs up a charming, kitchen utensil-based tale of love and its aftermath.
Brett Gelman introduces Fiverr's stranger clones
The Stranger Things star plays an AI that is trained on a specific illustrator in this cheeky spot from the brand's in-house team and director Jonathan Zames.
Virgin sends in the clouds
This lovely spot from the airline cleverly conflates the spirit of travel, generosity and the view from a plane, via Maya Angelou’s advice to “be a rainbow in somebody’s cloud.”
Tadaam’s warp speed web
The Belgian internet provider plays fast and loose with reality in this amusing campaign demonstrating the provider's prompt processes.
Corona's ultra-stylish fishy tales
Visual arts studio Black Madre and agency Africa Creative collaborate to bring Corona’s Fisherman Storytellers oral histories to stunning life.