The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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With their unconventional ways of thinking and ability to connect with diverse audiences, Melissa Chapman, CEO of Jungle Creations and The Wild by Jungle, explains why neurodivergent leaders can be a company's greatest strength.
I’m not normal... but why do I need a label for you to tolerate me?
Labels can be useful. On jars, for example, because who wants decaf coffee after a late night? Or at large industry gatherings where there're too many names to remember. But sometimes, says Amy Kean, labels are unnecessary, and seem more about absolution than assistance.
If we built this: imagining an adland run by women
Better payment terms, more diplomatic pitching, paternity leave and agency-run daycare programmes are just a few of the utopian visions Sarah Eolin, Partner and EP at Tinygiant, thinks we'd see if the ad world was founded by women.
The creative confidence crisis: How AI is quietly reshaping our instincts
While AI is polishing our output and generating ideas at lightning speed, we're barely beginning to understand its potential impact on our brains. Isobel Farmiloe, Group Strategy Director Dazed Media, questions whether our confidence might be the hidden cost of incorporating AI into our creative processes.
Neurodiversity is going to make you rich
Alice Walker, Senior Strategist at adam&eveDDB New York, is "autistic as fuck", and wants to create a blueprint for workplaces to follow that embraces what neurodiversity can offer. Because being creative, paradigm-shifting thinkers means that neurodiverse folk are potential goldmines.
James of all trades: how ADHD can power versatility
James Harris, VP of planning and strategy at WPP, talks to Tim Cumming about the impact of story, keeping it simple and how his ADHD has helped him build a multifaceted career.
Thank God I’m a woman: why it's never felt better to be a female in creative leadership
The glass ceiling is cracking, the doors are opening and the stage is ours for the taking, says Jeannette Bohné, Managing Director of Serviceplan Group Berlin. This International Women's Day, she urges female creatives to step up, speak out, and make space for other women to succeed.
Advertising must act to tackle forgotten and deprioritised issues
Olly Lawder, Senior Strategy Director at Revolt, lays out some of the issues that much of the world thinks about and asks what brands and the wider advertising community can do to make sure they stay top of mind.
Craft over code: AI is a powerful production tool—but are we using it the right way?
There’s no denying that AI has the potential to streamline production, but efficiency doesn’t equate to impact. Dom Goldman, Founder & Chief Creative Officer at You’re the Goods and creator of the Papaya Swing spot, explores how we can use it without sacrificing craft for convenience.