The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Rachel McDonald, the director behind last year’s powerful short film Hermanos – about migrant families separated at the US border – explores the sensitivities required, and the privilege of, portraying someone else’s narrative.
What the F1 movie teaches us about authentic branded entertainment
With F1 The Movie soon to hit cinema screens, Claire Prince, Head of Branded Entertainment at EssenceMediacom, looks at how some brands have successfully integrated themselves into entertainment, and why not being afraid to get real has seen them first across the finish line.
Disability, accessibility and the fight to get to Cannes
A recent LinkedIn post from Kelly Gordon about her inability to attend the Cannes Lions due to her wheelchair use has seen a deluge of questions and many offers of help. Here, Gordon, a Co-Founder of With Not For, and her business partner Emma Gardner, talk about the issues around disability in the workplace, the struggle to make it to the Croisette, and what you can do to help.
AI-pocalypse Now; the great creative panic
With the release of Google's Veo 3, which gives AI images the ability to talk, artificial intelligence has taken another leap forward. But, says Chris Baker, Head of New Business at Park Village, don't bow down to the hype, because the human fingerprint will always win out.
Beyond the screen: How the next five years will redefine how we watch
Audiences are used to a defined frame and a curated viewing experience. But, asks Patrick Gather, Chief Innovation Officer and Creative Director at Wonderhatch, as our viewing habits broaden and technology evolves, how might the way we watch change in the coming years?
A whaley good outcome for Ms Blue
Andy Fontana, technical product specialist at Leica Geosystems and Jess Marley, VAD Senior Supervisor at Halon Entertainment talk us through the process of renovating and digitising a blue whale's skeleton: a groundbreaking project that saw film production tech repurposed to preserve an important environmental artefact.
World Goth Day; tapping into the great goth revival
Believe it or not, today is World Goth Day and while some might say World Goth Night might be more appropriate, Harley Ilott, Head of UK Marketing at Snapchat, says that brands should try to be playful and authentic with sub-cultures, but first – and most importantly – must understand them.
Why mental wellbeing is the key to creativity
May is Mental Health Awareness Month and here Becky Morrison, producer and founder of The Light, asks the advertising industry – what if the way we work is both hurting people and diminishing the quality of the work itself?
Is ‘people pleasing’ actually fuelling fascism?
While silence might sometimes be golden, speaking up can be the diamond-bladed tool needed to cut through lies and apathy, says Amy Kean. Mealy-mouthed acquiescence may seem appropriate to keep the peace, but holding your tongue is only fuelling the negative noise.
