The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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As awareness of neurodiversity grows, so does the need to accommodate the different ways we think, feel, respond and act, both in adland’s workplace culture and in its campaigns. Here, Tim Cumming talks to strategists and creatives about the power and pitfalls of thinking differently.
Neurodiversity is going to make you rich
Alice Walker, Senior Strategist at adam&eveDDB New York, is "autistic as fuck", and wants to create a blueprint for workplaces to follow that embraces what neurodiversity can offer. Because being creative, paradigm-shifting thinkers means that neurodiverse folk are potential goldmines.
James of all trades: how ADHD can power versatility
James Harris, VP of planning and strategy at WPP, talks to Tim Cumming about the impact of story, keeping it simple and how his ADHD has helped him build a multifaceted career.
Thank God I’m a woman: why it's never felt better to be a female in creative leadership
The glass ceiling is cracking, the doors are opening and the stage is ours for the taking, says Jeannette Bohné, Managing Director of Serviceplan Group Berlin. This International Women's Day, she urges female creatives to step up, speak out, and make space for other women to succeed.
Advertising must act to tackle forgotten and deprioritised issues
Olly Lawder, Senior Strategy Director at Revolt, lays out some of the issues that much of the world thinks about and asks what brands and the wider advertising community can do to make sure they stay top of mind.
Craft over code: AI is a powerful production tool—but are we using it the right way?
There’s no denying that AI has the potential to streamline production, but efficiency doesn’t equate to impact. Dom Goldman, Founder & Chief Creative Officer at You’re the Goods and creator of the Papaya Swing spot, explores how we can use it without sacrificing craft for convenience.
Decentralisation: The Great Platform Reset
Tom Quantrell-Cousins Langan, Head of Strategy at Social Element explores the future of the social media landscape, suggesting that more forward-thinking brands are already shifting toward community-owned spaces, paving the way for decentralised platforms that put people first.
Unscripted advertising: why passing the mic to creators makes better work
Gabriel Marchi, Head of Bodega London, Wieden+Kennedy's social-first creative studio, argues that in order for collaborations with celebrities to be successful, brands and agencies need to let the talent take the reins.
“I’ve been white womanned”; is internalised misogyny fuelling a worrying wave of social media imitation?
While the saying might go that 'imitation is the sincerest form of flattery', that doesn't always hold true, especially if your livelihood depends on a degree of originality. So, asks Amy Kean, why do some women feel it's ok to steal another woman's idea?