The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
At the third annual event, speakers from across advertising, production and culture shared perspectives on AI, inclusion, creative craft and the shifting realities of modern production practices. As Lucy Aitken notes, the discussions highlighted the pressures, questions and opportunities facing the industry.
What the rise of NYC mayor Zohran Mamdani tells us about the future of brands
Burrell Communications’ Senior Vice President of Brand Development, Tuwisha Rogers, unpacks what New York’s historic mayoral result says about the evolving cultural landscape, and why brands need to pay attention.
One season, many stories: Bringing Christmas from global to local
From Feliz Navidad to Wesołych Świąt to Kalá Christoúgenna, Christmas means something different everywhere. So, asks Jaime Mandelbaum, CCO EMEA at VML, how can brands connect with audiences around this global cultural moment by tapping into local nuances.
Why gender balance in music matters for culture and brands
Becky Wixon, CD of Balance the Mix, an initiative championing female and diverse musical talent, argues that the lack of diverse voices in music production impacts advertising, with homogenous creators leading to homogenous ideas.
Putting the LOLs into OOH: Why are brands overlooking the power of humour in outdoor?
Dave Billing, ECD at Fold7 wonders why – when humour is one of the best ways to cut through and offer cheer in these dark days – are relatively few advertisers are tapping into this powerful tool when it comes to their outdoor campaigns.
Fright, delight and the power of suspense in marketing
Cameron Russell, Head of Marketing at Marketreach talks Halloween: a time when the nation dresses up and heads out into the night in a quest for sweets, or otherwise snuggles up in front of a scary film.
Why stills still move
Susie Babchick, Photography and Art Consultant at RSA films, explains why, despite the apparent dominance of video in today’s TikTok terrain, the single, still image is powerful, relevant and set to endure.
Why we can’t escape the zombie: Advertising’s undead achievements
As Halloween shuffles towards us, tapping on our doors to get to the tasty treats inside, Park Village's New Business Director, Chris Baker, examines the enduring appeal of the zombie and how advertising has used these undead death-walkers to its advantage.
The ultimate digital detox... and other unexpected benefits of packaging
In an age dominated by screens, packaging offers brands a rare moment of real-world connection; a tangible touchpoint that builds trust and recognition. Adam Swan, Creative Partner at Derek&Eric makes the case that packaging isn’t an afterthought, but the most powerful expression of a brand’s identity in the physical world.