Our Products
shots is now a whole suite of creative products – explore them here
Amy Kean

Amy Kean

Culture Editor

Insight
27th Feb 2025
“I’ve been white womanned”; is internalised misogyny fuelling a worrying wave of social media imitation?

“I’ve been white womanned”; is internalised misogyny fuelling a worrying wave of social media imitation?

While the saying might go that 'imitation is the sincerest form of flattery', that doesn't always hold true, especially if your livelihood depends on a degree of originality. So, asks Amy Kean, why do some women feel it's ok to steal another woman's idea?

Insight
4th Feb 2025
The ad industry doesn't care about DEI (and it's getting harder to pretend it does)

The ad industry doesn't care about DEI (and it's getting harder to pretend it does)

What if you were invited to a party but, on arrival, were ignored, then told not to eat the food, or dance to the music? Your seemingly friendly, initially welcoming host sounded like one thing, but turned out to be another. But, says Amy Kean, isn't that a bit like advertising? It might say it wants you to come, might even put together an initiative to encourage your attendance, but its inaction speaks louder than words.

Insight
20th Dec 2024
Why Russell Brand’s baptism is a depressing turning point for men’s mental health

Why Russell Brand’s baptism is a depressing turning point for men’s mental health

If a holy hand of forgiveness is sought, does that really absolve a man's sins? If a mental health diagnosis is declared, does that truly exonerate any male transgression? No, of course it doesn't, says Amy Kean, but if famous and fallible people keep insisting it does, where does that leave the already fragile men’s mental health movement?

Insight
28th Aug 2024
The real reason women use the word 'just' 100 times in every email

The real reason women use the word 'just' 100 times in every email

In 2024, when mainstream feminism seems to be focused on shiny memes and Katy Perry’s hypocritical empowerment songs, Amy Kean asks: what’s really holding us back? When women still feel the need to soften themselves, mind their language and play nice, should we be looking closer to home to fix the issues?

Insight
25th Jun 2024
Why can’t we let famous women be creative geniuses instead of tragedies?

Why can’t we let famous women be creative geniuses instead of tragedies?

'Sex sells', the old adage goes, but so too does death, especially when it involves a famous woman. And a famous female death is, so far as the tabloids are concerned, simply a final, tragic curtain call to a life of drama, sadness, flaws and desperation. But, says Amy Kean, Whitney Houston, Amy Winehouse, Sylvia Plath, Judy Garland... they were geniuses, and should be remembered as such.

Insight
25th Sep 2023
I’m a post-Barbie girl in a post-Barbie world… so what happens now?

I’m a post-Barbie girl in a post-Barbie world… so what happens now?

This summer the world turned pink as Barbie cut a swathe through the cultural landscape and women everywhere rejoiced as a plastic toy celebrated feminism and overturned the patriarchy. But, reflecting in the more sober autumnal light, did that really happen, or were we all just victims of a fuchsia-coloured cult?

Insight
29th Aug 2023
When parents are smashing eggs on their kids’ faces, is it time for a digital reckoning?

When parents are smashing eggs on their kids’ faces, is it time for a digital reckoning?

Social media has hit 'Peak Wicked', and when parents are inflicting low level violence on their kids for laughs, it's time to reset. In fact, it's time to get Old Testament, says Amy Kean. But if we can't rely on God to sweep away humanity's detritus, we'll have to take it upon ourselves.

Insight
16th Feb 2023
Why Britney Spears is ‘manic’ again, and the rise of weaponised pop psychology

Why Britney Spears is ‘manic’ again, and the rise of weaponised pop psychology

From Princess Diana to Britney Spears, a woman in pain or dubbed 'tortured' by others, is one of societies favourite kinks. But, despite more supposed understanding of mental health issues, our love of pop psychology and self-diagnosis has become an addiction, one that's dangerously out of control, says Amy Kean.

Insight
5th Dec 2022
The subtle damage of not giving a f*ck: how workplace bystanders are enabling bad behaviour

The subtle damage of not giving a f*ck: how workplace bystanders are enabling bad behaviour

Speaking up can be hard, but is that why people are reluctant to do it, or do they just not care? Amy Kean examines whether a Richter scale for social issues would encourage us to make a stand.

Insight
15th Nov 2022
shots Fired with... Vicky Quinn Fraser

shots Fired with... Vicky Quinn Fraser

shots' Culture Editor chats with book coach Vicky Quinn Fraser, who gets fired up about the state of the publishing industry.

Insight
5th Oct 2022
“Positive vibes only!” Why tone policing can get in the f*cking bin

“Positive vibes only!” Why tone policing can get in the f*cking bin

"Watch your tone, young lady!" It's what you might say to a cheeky toddler but, too often, the tentacles of the tone police are spreading into grown up conversation and debate. Amy Kean explores, via the British monarchy, business interactions and 1986 movie classic Labyrinth, how the over-policing of conversation is becoming an emergency situation.

Talent
8th Sep 2022
Weird Seance summons… Lynne Parker

Weird Seance summons… Lynne Parker

Despite the wealth of brilliant female comedians - think Katherine Ryan, Sara Pascoe, Jo Brand - many still think 'women aren't funny'. Lynne Parker [fourth from right], is the founder of Funny Women and a champion of female comedians. She talks to Amy Kean about why so many men (and too many women) think females aren't funny, the creativity of comedy, and her ongoing mission.

Amy Kean

Amy Kean
Culture Editor

Get a demo

Fill out the form below to arrange a personalized demo and see how Shots can work for you...