Beat Baudenbacher
Insight
13th Jul 2022
Brands shape our culture ― from products to politics. But can they also help us find the truth?
With the release of his book, Somewhere Yes: The Search for Belonging in a World Shaped by Branding, Beat Baudenbacher, designer, CD and founder of New York agency Loyalkaspar, shares observations on how branding can work – for both good and ill.