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Clare Turner

Clare Turner

Insight
20th Feb 2025
How scene-stealing cinema campaigns give your brand the red carpet treatment

How scene-stealing cinema campaigns give your brand the red carpet treatment

Talking to consumers is harder than ever, says Clare Turner, Chief Commercial Officer at Pearl & Dean. Too much noise, too many interruptions... but research suggests cinema can play a starring role, and not just on the screen.

Insight
11th Oct 2024
How brands can engage the parents of a new generation

How brands can engage the parents of a new generation

The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief Commercial Officer at Pearl & Dean, how do you engage them?

Insight
27th Jun 2024
Don't be afraid of advertising around horror films

Don't be afraid of advertising around horror films

Horror isn’t just for Halloween, says Clare Turner, CCO at Pearl & Dean. If brands can get over their fear-by-association of frightening flicks, they can have Gen Z in the palm of their hands.

Insight
5th Mar 2024
A Wicked game; the power of musicals in advertising

A Wicked game; the power of musicals in advertising

If brands can hit the right note, then getting involved with one of the many movie musicals hitting cinemas can pay dividends. Here, Clare Turner, Chief Commercial Officer at Pearl & Dean, sings the praises of partnering with song and dance films.

Clare Turner

Clare Turner

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