Elle Morris
Insight
7th Oct 2022
What brands can learn from my gender-fluid 17 year-old daughter
With 50 per cent of Gen Z teenagers believing that gender norms are outdated, brands that aren't at least thinking about this fact risk loosing relevancy. But what do gender fluid teenagers expect from their brands? Elle Morris, SVP Global Strategy at agency Marks, asked her daughter Milo/Mia.