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Fergus Hay

Fergus Hay

Insight
1st Nov 2019
Why one-off Christmas commercials are not always crackers

Why one-off Christmas commercials are not always crackers

Fergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of long-term branding. Here, he argues that brands need to build for more than just Christmas.

Insight
12th Jul 2018
Advertising: The Inconvenient Truth

Advertising: The Inconvenient Truth

Are reports of advertising's death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air circulating around the industry's terminal decline.

Fergus Hay

Fergus Hay

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