Fernando Desouches
Insight
3rd Jun 2024
The masculinity paradox: How Baby Reindeer highlighted the media’s relationship with men
In an article that contains slight spoilers for the show, and which discusses issues including gender violence and sexual abuse, Fernando Desouches, MD at BBD Perfect Storm New Macho, looks at how Netflix's Baby Reindeer has been a call to action for men - and advertising - to examine how masculinity is depicted.
Insight
28th Jun 2023
Media, masculinity and the man in the mirror
Modern media and advertising is failing the needs of men, adding to a growing sense of cultural displacement, says Fernando Desouches, Managing Director at New Macho BBD Perfect Storm. Here, he examines how we need to turn from the 'toxic' to embrace 'sustainable masculinity'.