Gary Hilton
Bach to basics; is it time to listen without prejudice?
Is Beyonce more effective than Bach? Can Sheeran shift more product than Schubert? Gary Hilton, Director of GAS Music, believes that when it comes to music, we should open our minds - and our ears - to not just the new, but the old. Because creative opportunities abound when we listen beyond the expected.
Would you like me to introduce you? Why music and advertising should go back to the start
When it comes to music, first impressions can last. But are those first impressions now relied on too much, with no time for the building of suspense and the creation of drama? And is advertising falling into the same trap? Gary Hilton, Director of GAS Music puts his ear to the ground.
The hidden costs of the sound of music
Using famous tracks might mean immediate recognition, but is it always the best choice to make for your campaign? There's the sometimes astronomical cost to consider, but also creative contemplations to examine. So, listen up as Gary Hilton, Director of GAS Music, cues up a set list of situations.
2020: The year in numbers, notes and songs
From Primal Scream to Abba, Gary Hilton, Director at Manchester's GAS Music, charts the year through music as he recounts how he and his company fared across the last 12 months.
But There're Only Seven Bloody Notes to Play with!
Following our music-themed issue, GAS Music's Gary Hilton asks, what is music & why does it continue to define us?