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Hugh Todd

Hugh Todd

Insight
11th Apr 2024
Recycled advertising: good for the creative planet?

Recycled advertising: good for the creative planet?

What if the future were actually the past? What if new, creative ideas were rebuilt from old, established campaigns? Well, as Freelance CD and Co-Founder of Behind the Billboard, Hugh Todd, explains, that future already exists, and has done for some time.

Insight
30th Jun 2023
Why murals are having their moment

Why murals are having their moment

They're arguably the earliest form of advertising but, since our ancestors daubed paint on cave walls, murals have grown in both size and popularity. Here, Hugh Todd, a creative director and the co-host of the Behind the Billboard podcast, explains his love for the large-scale art form and examines their resurgence.

Insight
4th Jan 2021
How freelancers can find their way in lockdown

How freelancers can find their way in lockdown

During much of 2020 Hugh Todd, freelance creative director, writer and podcaster, felt helpless as job opportunities dried up and face-to-face meetings were curtailed. But he - and many other freelancers - found that the struggle to find work was alleviated after turning to a sometimes maligned social media platform and the chance to show off their creative wares.

Insight
30th Apr 2020
This town, is coming like a ghost town; can OOH survive Covid-19?

This town, is coming like a ghost town; can OOH survive Covid-19?

With the world confined to the indoors and the streets desolate, what chance does out of home advertising have? Creative director and OOH podcaster Hugh Todd examines the medium’s current challenges– and recent victories – in the time of coronavirus.

Craft
15th Jan 2019
Behind the Scenes on the New Truth Project Campaign

Behind the Scenes on the New Truth Project Campaign

Hugh Todd, creative director on the new Truth Project campaign, has his say on why shooting in-camera won out over persevering with post.

Insight
27th Jul 2018
The Benefit of the Bullet

The Benefit of the Bullet

Creative director Hugh Todd examines why losing your job could be the best thing for your career… and your life.

Insight
19th Jul 2017
How To... Negotiate an Open Plan Office

How To... Negotiate an Open Plan Office

Hugh Todd, CD at VCCP London, breaks down the barriers of office culture and learns to love open-plan working.

Hugh Todd

Hugh Todd

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