Joakim Borgström
Insight
22nd Mar 2021
Jab Borgström's snapshot of pandemic life
Joakim 'Jab' Borgström, Worldwide Chief Creative Officer of BBH, is a collector of many things and, over the last year, his collector's instinct has been to archive images from his many (many!) Zoom calls. Here he explains where the impulse to stockpile screenshots came from.