Jon Williams
Insight
26th Feb 2025
Can talented new minds fix a broken ad industry?
Jon Williams, Founder and CEO of The Liberty Guild suggests that the way we bring talent into adland is past its sell by date – the only way to save the industry is to seek creativity in different places.
Insight
23rd Apr 2024
The future of adland’s workforce
Jon Williams, founder of Liberty Guild suggests how industry working is changing, and needs to keep on changing – with better use of freelancers, AI-powered briefs and the selling of ideas not hours.
Insight
19th Mar 2021
The shape of things to come
Nomadic, A-List creative talent no longer desire offices with ping pong tables and free snacks, argues Jon Williams, CEO and Founder of The Liberty Guild, because the way advertising does business is changing and the sooner companies - especially large networks - recognise that, the better.