Kate Hollowood
John Maeda: the Jack of all trades taking on big tech
Described as the “Warren Buffett of design”, "Da Vinci of the digital age" and named one of Esquire’s most important people of the 21st Century, Publicis Sapient’s new Chief Experience Officer John Maeda has had a career that’s been nothing short of prolific. Kate Hollowood speaks to the designer about coming from nothing, the new meaning of brand experience and helping businesses stand up to the tyranny of the tech giants.
Alice Bottaro: Creative journeys and changing everything
One of the greatest heroes of the automotive industry was a women - a fact that few people outside of the historically male-dominated sector knew about until Mercedes-Benz launched its film about Bertha Benz this year. Through this campaign and more, Alice Bottaro, Creative Director at antoni, Berlin, is helping Mercedes-Benz connect with a female audience in a job that she considers to be the best in the world.
Simon Cook: Evolving Lions
Cannes Lions’ new MD, Simon Cook, tells Kate Hollowood what’s new for 2019, and how an industry giddy from change requires an awards show that responds to feedback and evolves.
The merits of mixing it up
There’s been a lot of chat about diversity in the advertising industry in recent years, but how much progress has been made and what still needs to be done? Kate Hollowood investigates.
Why CSR is not a trend but a new way of doing business
From saving the oceans to gender empowerment, political engagement and beyond, brands are getting involved in conversations they might previously have avoided. With Corporate Social Responsibility now more important than ever, Kate Hollowood investigates which brands are doing it right and how to avoid getting it wrong.
Production Designer David Mark Lee discusses spinning trains & Spanish galleons
From filling spinning train carriages with 200,000 Post-It notes to wrangling sheep into plastic suits, production designer David Mark Lee is always up for a challenge.
Sitting With a Prophetic Agency at the Mother of All Tables
Along with its bold creative work, Mother is known for an innovative management model that favours collaboration over hierarchy and ensures that everyone involved has a seat at the table - no wonder they're one of our heroes.
Renzo Rosso & Bruno Bertelli On How Diesel Got Its Fashion Mojo Back
As part of our fashion special, Diesel founder Renzo Rosso and Publicis' Bruno Bertelli tell us about transforming the brand through celebrating flaws.
Inside the World of Intel
Yogiraj Graham and Teresa Herd are two of the brains that power the creative thinking that makes Intel's advertising a force to be reckoned with.
Going Steady With GEICO
GEICO's Ted Ward & The Martin Agency's Steve Bassett on why long-term relationships equal longer term success.