Kirsty Hathaway
Insight
12th Mar 2024
The belle and The Bear: what the ASA's CK U-turn says about objectification
The ASA's ban of FKA twigs' Calvin Klein campaign, because it objectified her as "sex object", was criticised by the singer and by others who noted that The Bear's Jeremy Allen White escaped regulation for a far saucier ad. Kirsty Hathaway, ECD at JOAN, comments on this reversal and wonders if International Women’s Day played a part.
Insight
5th Jan 2024
Joyful rebellion; why brands need more mischievous marketing in 2024
Rules are made to be broken, says Kirsty Hathaway, ECD at JOAN London, and broken rules can unlock creativity and inspire change. From Thomas Edison to Joan Jett, trailblazing rebels have changed the world, and brands should take note.